Are you frustrated and not sure why leads or sales are not coming in! Have you looked at targeting the lucrative Hispanic market? This podcast showcases how entrepreneurs should invest in themselves by adopting a marketing strategy . Watch now for valuable insights that can help you take your restaurant to the next level! Website: www.thehispaniccm…

Do you know about these 3 high value marketing tips for small businesses? This podcast showcases how entrepreneurs can learn easy to implement strategies and discover strategies for reaching their consumer base. Website: www.thehispaniccmo.com Facebook: @thehispaniccmo Instagram &TikTok: @thehispaniccmo…

Are you in Texas and ignoring 40% of the consumer based! Have you looked at targeting the lucrative Hispanic market? This podcast showcases how Texas entrepreneurs and politics can capitalize on this growing demographic. Learn about the unique cultural nuances that make this community so appealing to businesses and discover strategies for reaching …

Want to drive more traffic into your auto lot or auto website? Have you looked at targeting the lucrative Hispanic market? This podcast showcases how auto dealers can capitalize on this growing demographic. Learn about the unique cultural nuances that make this community so appealing to businesses and discover strategies for reaching this important…

Want to drive more traffic into your quick casual restaurant or franchise? Have you looked at targeting the lucrative Hispanic market? This podcast showcases how QSR, Franchise and Restaurant owners can capitalize on this growing demographic. Learn about the unique cultural nuances that make this community so appealing to businesses and discover st…

Latina shoppers spend over $3 Billion in cosmetics alone. The truth is that a crucial ingredient to the appeal of this industry are Latina clients. In fact, over 40% of Latinas say that they utilize cosmetics to look put-together. So, building brand loyalty is crucial for these repeat super-consumers keen on patronize your brand/product. We discuss…

For small businesses targeting the Hispanic market, digital marketing is essential. But what are the best ways to reach this audience? Here are some tips on how to increase engagement with Hispanic digital marketing. First, make sure your website and content are also available in Spanish. Next, use culturally relevant keywords and images in your ad…

As an entrepreneur, it is important for you to understand the modern consumer journey in marketing. Why? Because it will help you better target your audience and create content that is relevant to them. If you can understand the customer’s journey, you can create marketing funnels that are more effective and help you reach your business goals. Reso…

What is a marketing plan? It is the tactical or action plan of what you should do to implement your marketing strategy. There are things you should consider within when executing the marketing plan: Identifying the target market What is your value proposition Does it align with the business objective Know your budget and resources Measure and Optim…

We cover what is a marketing strategy and why is it important. There are 5 primary things when formulating the marketing strategy: Identifying the target market What is your value proposition Does it align with the business objective Know your budget and resources Measure and Optimize Additionally, it is important to consider what channels you shou…

In order to create a successful Hispanic marketing campaign, you first need to establish your business objectives. What are you hoping to achieve with your existing marketing efforts? Without a clear goal in mind, it will be difficult to make strategic decisions and track results. I’ll discuss some tips for setting effective business objectives and…

Happy New Year and welcome to the new season of the "Culture Not Language" podcast! This season will be very personal about our mission to meeting our SMART goals and really setting a vision on what we want to achieve. This will really focus on debunking the marketing "myths" from the so-called "experts" have laid out and REAL talk about the Hispan…

What are your marketing needs for 2022? One of the most important considerations in any marketing plan is knowing what you need to reach your goals. Using a realistic evaluation of how your Marketing is constantly evolving. I talk about this extensively on my website at https://thehispaniccmo.com/hispanic-marketing-masterclass/ It has been said tha…

Small business owners often ask "Should I market in Spanish or Ingles?" It is critical to avoid the pitfalls and position your brand above the competition as a trusted resource in whichever language you choose. Listen to hear about the challenges you may face as you consider how you will be relevant to the Hispanic consumer. Website: www.thehispani…

Hispanic Marketing is classified by marketing "experts" as niche marketing. I could not disagree more and advocate that this is a FAILED marketing strategy that will result in tremendous marketing waste and POOR ROI. We cover several key facts and trends that will state why Hispanic marketing should be an integrated marketing strategy and the benef…

Most modern day Hispanic Marketing Campaigns falls into this second pitfall that, Trinidad has identified, as a "One Size Fits All" strategy. Essentially, this is a strategy that summarizes the entire Hispanic community into a single ad. Trinidad talks about why this is a FAILED strategy and why adhering to this strategy will yield to a poor ROI wi…

A major pitfall SMB and Fortune 50 corporations make when targeting the Hispanic target audience is the belief all marketing assets need to be in Spanish! Trinidad walks you through not only why this is FALSE but how you should refine your marketing to be more impactful.By Trinidad

How do you define the Hispanic demographic? Is it Hispanic, Latino(a) or Latinx? Is this really relevant for a marketing strategy? Absolutely and Trinidad breaks it down for you and how this should be a top priority in your next marketing campaign!By Trinidad

Trinidad, the founder of The Hispanic CMO, walks through the (2) biggest problem statements that SMBs and Entrepreneurs face with their current marketing strategy. Afterwards, Trinidad reveals the hidden opportunity within the Hispanic Audience, LTV and the ROI potential. This will be the foundational topic for anyone looking to 10X their marketing…

Trinidad, founder of The Hispanic CMO, welcome you to La Familia, talks about how he wants to "serve" the Small Business Owner / Entrepreneur by providing powerful insights on the Hispanic Audience, upcoming topics and easy to implement strategies that could help increase your ROI 10X Quick Introduction What Podcast is About Hispanic Masterclass Se…