One Size Fits All
Manage episode 308339372 series 3002899
Most modern day Hispanic Marketing Campaigns falls into this second pitfall that, Trinidad has identified, as a "One Size Fits All" strategy. Essentially, this is a strategy that summarizes the entire Hispanic community into a single ad.
Trinidad talks about why this is a FAILED strategy and why adhering to this strategy will yield to a poor ROI with the data he presents. The results may shock you...
20 episodes