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One Size Fits All
Manage episode 308339372 series 3002899
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Most modern day Hispanic Marketing Campaigns falls into this second pitfall that, Trinidad has identified, as a "One Size Fits All" strategy. Essentially, this is a strategy that summarizes the entire Hispanic community into a single ad.
Trinidad talks about why this is a FAILED strategy and why adhering to this strategy will yield to a poor ROI with the data he presents. The results may shock you...
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