Go offline with the Player FM app!
Disney’s BILLION Dollar Marketing & Branding Strategy
Manage episode 323056326 series 1314659
When I think of Disney, the first thing that comes to mind is fun, excitement, family-friendly entertainment, and maybe a little bit of magic.
But the one thing that never occurs to me is just how close Disney was to complete and utter destruction and failure and how they were able to save themselves thanks to a clever, but incredibly unlikely marketing and branding campaign. And that’s what this episode is about. So, let me show you how they did it. ***PS - Whenever you’re ready, here are the 3 best ways I can help you…
1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet
2) Premium Marketing Newsletter: http://joinmarketinginsiders.com/
2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/
160 episodes
Manage episode 323056326 series 1314659
When I think of Disney, the first thing that comes to mind is fun, excitement, family-friendly entertainment, and maybe a little bit of magic.
But the one thing that never occurs to me is just how close Disney was to complete and utter destruction and failure and how they were able to save themselves thanks to a clever, but incredibly unlikely marketing and branding campaign. And that’s what this episode is about. So, let me show you how they did it. ***PS - Whenever you’re ready, here are the 3 best ways I can help you…
1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet
2) Premium Marketing Newsletter: http://joinmarketinginsiders.com/
2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/
160 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.