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Disney’s BILLION Dollar Marketing & Branding Strategy

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Manage episode 323056326 series 1314659
Content provided by Adam Erhart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Erhart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When I think of Disney, the first thing that comes to mind is fun, excitement, family-friendly entertainment, and maybe a little bit of magic.

But the one thing that never occurs to me is just how close Disney was to complete and utter destruction and failure and how they were able to save themselves thanks to a clever, but incredibly unlikely marketing and branding campaign. And that’s what this episode is about. So, let me show you how they did it. ***PS - Whenever you’re ready, here are the 3 best ways I can help you…

1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet

2) Premium Marketing Newsletter: http://joinmarketinginsiders.com/

2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

  continue reading

160 episodes

Artwork
iconShare
 
Manage episode 323056326 series 1314659
Content provided by Adam Erhart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Erhart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When I think of Disney, the first thing that comes to mind is fun, excitement, family-friendly entertainment, and maybe a little bit of magic.

But the one thing that never occurs to me is just how close Disney was to complete and utter destruction and failure and how they were able to save themselves thanks to a clever, but incredibly unlikely marketing and branding campaign. And that’s what this episode is about. So, let me show you how they did it. ***PS - Whenever you’re ready, here are the 3 best ways I can help you…

1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet

2) Premium Marketing Newsletter: http://joinmarketinginsiders.com/

2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

  continue reading

160 episodes

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