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Welcome to the Copernican Shift
Manage episode 324063334 series 2809911
Content provided by Grad Conn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grad Conn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
That's right. We're now The Copernican Shift podcast (formerly the Unified-CXM Experience). And although we've changed the name, we haven't changed the format. We'll still feature some of the top marketing guests on the planet, and generally continue to challenge your perspectives about marketing, advertising, and digital channels.
I’ve talked about the Copernican Shift before, but in this episode we go a little deeper into exactly what that means, and why it’s critical for marketers to understand.
The Copernican Shift. Mapping perception to reality since 1543.
Copernican Shift - Matching Perception to Reality since 1543
193 episodes
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Manage episode 324063334 series 2809911
Content provided by Grad Conn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grad Conn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
That's right. We're now The Copernican Shift podcast (formerly the Unified-CXM Experience). And although we've changed the name, we haven't changed the format. We'll still feature some of the top marketing guests on the planet, and generally continue to challenge your perspectives about marketing, advertising, and digital channels.
I’ve talked about the Copernican Shift before, but in this episode we go a little deeper into exactly what that means, and why it’s critical for marketers to understand.
The Copernican Shift. Mapping perception to reality since 1543.
Copernican Shift - Matching Perception to Reality since 1543
193 episodes
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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