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William Warren: from cartoonist to marketer to business founder - SE11/EP11
Manage episode 326665822 series 2804354
In this episode, William Warren, founder and CEO of The Sketch Effect, shares how he went from an aspiring cartoonist to a marketing executive to founding a graphic recording and sketchnoting business. Hear how he founded his company then organically grew from a team of 1 to a team of 19. Learn how William and his team adapted to the 2020 pandemic and an 80% revenue drop by innovating with a digital, virtual solution.
Sponsored by Concepts
This episode of the Sketchnote Army Podcast is brought to you by Concepts.
An infinite canvas sketching app built for tablets with a stylus, like the iPad Pro, Microsoft Surface, and Samsung Galaxy Tab.
Concepts’ infinite canvas lets you spread out and sketch in any direction. Everything you draw in Concepts is a flexible vector, so you can move your notes around the canvas, or change their color, tool or size with a simple gesture.
SEARCH ”Concepts” in your favorite app store for infinite, flexible sketching.
Learn more: Concepts App
Running Order
- Intro
- Welcome
- Who is William?
- William’s origin story
- In-person live vs. digital - pros and cons
- What William does to cope with pandemic:
- Craft beers
- Getting outdoors
- Listening to good music
- Traveling the world and right at home
- Sponsor: Concepts app
- Tools
- Tips
- Where to find William
- Outro
Links
Amazon affiliate links support the Sketchnote Army Podcast.
- The Sketch Effect Website
- The Sketch Effect on Instagram
- William on Instagram
- The Conquering Creative
- William’s Conquering Creative Blog
- WIlliam on LinkedIn
Tools
Amazon affiliate links support the Sketchnote Army Podcast.
- Pentel Energel
- Tombow Markers
- Sakura Identipen
- Moleskine Sketchbook
- iPad Pro
- Apple Pencil
- Procreate
- Wacom Cintiq
Tips
- Creativity flourishes with boundaries
- Visualize the problem as a movie
- Pursue adjacent creative activities - painting or music
Credits
- Producer: Alec Pulianas
- Theme music: Jon Schiedermayer
Subscribe to the Sketchnote Army Podcast
You can subscribe to the podcast through iTunes, Google Podcasts, Spotify, Amazon Music, YouTube or your favorite podcast listening source.
Support the Podcast
To support the creation, production and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde’s bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!
168 episodes
Manage episode 326665822 series 2804354
In this episode, William Warren, founder and CEO of The Sketch Effect, shares how he went from an aspiring cartoonist to a marketing executive to founding a graphic recording and sketchnoting business. Hear how he founded his company then organically grew from a team of 1 to a team of 19. Learn how William and his team adapted to the 2020 pandemic and an 80% revenue drop by innovating with a digital, virtual solution.
Sponsored by Concepts
This episode of the Sketchnote Army Podcast is brought to you by Concepts.
An infinite canvas sketching app built for tablets with a stylus, like the iPad Pro, Microsoft Surface, and Samsung Galaxy Tab.
Concepts’ infinite canvas lets you spread out and sketch in any direction. Everything you draw in Concepts is a flexible vector, so you can move your notes around the canvas, or change their color, tool or size with a simple gesture.
SEARCH ”Concepts” in your favorite app store for infinite, flexible sketching.
Learn more: Concepts App
Running Order
- Intro
- Welcome
- Who is William?
- William’s origin story
- In-person live vs. digital - pros and cons
- What William does to cope with pandemic:
- Craft beers
- Getting outdoors
- Listening to good music
- Traveling the world and right at home
- Sponsor: Concepts app
- Tools
- Tips
- Where to find William
- Outro
Links
Amazon affiliate links support the Sketchnote Army Podcast.
- The Sketch Effect Website
- The Sketch Effect on Instagram
- William on Instagram
- The Conquering Creative
- William’s Conquering Creative Blog
- WIlliam on LinkedIn
Tools
Amazon affiliate links support the Sketchnote Army Podcast.
- Pentel Energel
- Tombow Markers
- Sakura Identipen
- Moleskine Sketchbook
- iPad Pro
- Apple Pencil
- Procreate
- Wacom Cintiq
Tips
- Creativity flourishes with boundaries
- Visualize the problem as a movie
- Pursue adjacent creative activities - painting or music
Credits
- Producer: Alec Pulianas
- Theme music: Jon Schiedermayer
Subscribe to the Sketchnote Army Podcast
You can subscribe to the podcast through iTunes, Google Podcasts, Spotify, Amazon Music, YouTube or your favorite podcast listening source.
Support the Podcast
To support the creation, production and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde’s bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!
168 episodes
All episodes
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