The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by SharpSpring by Constant Contact. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SharpSpring by Constant Contact or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not
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Smarter Demand Gen with Jason Widup of Metadata.io
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Content provided by SharpSpring by Constant Contact. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SharpSpring by Constant Contact or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Revenue Marketing Show, SharpSpring VP of Customer Success, Greg Bond had a chance to talk with Jason Widup, VP of Marketing at Metadata.io. Metadata is a demand gen platform created to help B2B marketers scale their paid campaigns to optimize revenue through advanced targeting and multivariate experimentation.
With an extensive background in marketing ops, an ongoing interest in innovation and the latest tech, and his belief in immersing himself in his company’s data, Jason was a fascinating guest. He and Greg had a great chat about everything from sales and marketing team alignment, gated vs. ungated content, helping B2B marketers drive revenue and more. Check it out.
About Greg Bond
Businesses thrive when they create value for their customers. Greg helps businesses better understand their customers so they can maximize their value proposition. To accomplish this, he analyzes customer behavior and KPIs and creates strategies for optimization. He then builds more efficient systems that mobilize teams to deliver value. Value creation drives revenue!
Connect with Greg: https://www.linkedin.com/in/gregbond007/
About Jason Widup
Jason is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust. He’s known for his MarTech knowledge, intelligent solutions, unrelenting support, and high accountability. Jason has a broad range of experience managing the people, processes, and technologies that enable great, modern marketing.
Connect with Jason: https://www.linkedin.com/in/jasonwidup/
For more information & to connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.
Subscribe for more: https://www.youtube.com/c/Sharpspring
58 episodes
Share
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Manage episode 327511600 series 2937393
Content provided by SharpSpring by Constant Contact. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SharpSpring by Constant Contact or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Revenue Marketing Show, SharpSpring VP of Customer Success, Greg Bond had a chance to talk with Jason Widup, VP of Marketing at Metadata.io. Metadata is a demand gen platform created to help B2B marketers scale their paid campaigns to optimize revenue through advanced targeting and multivariate experimentation.
With an extensive background in marketing ops, an ongoing interest in innovation and the latest tech, and his belief in immersing himself in his company’s data, Jason was a fascinating guest. He and Greg had a great chat about everything from sales and marketing team alignment, gated vs. ungated content, helping B2B marketers drive revenue and more. Check it out.
About Greg Bond
Businesses thrive when they create value for their customers. Greg helps businesses better understand their customers so they can maximize their value proposition. To accomplish this, he analyzes customer behavior and KPIs and creates strategies for optimization. He then builds more efficient systems that mobilize teams to deliver value. Value creation drives revenue!
Connect with Greg: https://www.linkedin.com/in/gregbond007/
About Jason Widup
Jason is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust. He’s known for his MarTech knowledge, intelligent solutions, unrelenting support, and high accountability. Jason has a broad range of experience managing the people, processes, and technologies that enable great, modern marketing.
Connect with Jason: https://www.linkedin.com/in/jasonwidup/
For more information & to connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.
Subscribe for more: https://www.youtube.com/c/Sharpspring
58 episodes
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Similar to Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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