Ep 75 : Oliver Palmer on Martech Stack - A/B Testing & Data-Driven Experimentation At Scale

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

What is A/B testing & what are some use cases from your work experience ?

What are the cultural barriers and why do most companies struggle to scale their A/B testing programs ?

What are the best practices of A/B testing & how to build business experiments that get maximum impact ?

What is the role of qualitative user research in helping improve A/B Testing programs?

Oliver Palmer answers the above questions & many more. Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant.Oliver works with organisations to demystify experimentation and the MarTech stack and better understand how to integrate with the bigger organisational picture.

Oliver's Website - https://www.oliverpalmer.com/

Oliver on Linkedin - https://www.linkedin.com/in/ollee/

Oliver on Twitter - https://twitter.com/ollee

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

Index

00:00 Preview & Introduction to Oliver

02:50 Introduction to A/B testing & Use Cases

15:07 Cultural Barriers & Why Companies Struggle with A/B Testing

18:45 Three Imperatives for A/B testing

25:00 Use Case of A/B Testing - Risk Mitigation for UK Telco Group

29:20 Qualitative User Research In Data-Driven Experimentation

32:45 Rapid Fire - Personally Speaking with Oliver

36:31 Connect with Oliver

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

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