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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 34: Strategy, people and interims with Caroline Copland
Manage episode 329878393 series 2941560
Content provided by Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you. It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall.
In this talk we look at:
- Moving from a regional led to sector led strategy
- How listening holds the key to marketing success
- How to hire and get the most out of marketing teams including interim
Timestamps
00:04: Introduction
03:43: All about RLB
06:18: Joining a new team during lockdown
09:43: Restructuring from regionally-led to sector-led
11:34: Other marketing challenges
13:50: The marketing team approach
15:28: Levelling up, and UKREiiF
17:39: Taking a direct marketing approach
19:36: Delivering the right narrative and adding value
20:32: Defining marketing success
21:40: Employer of Choice campaign and being yourself
23:44: Advice for taking on an interim role
25:19: For those looking to make their mark in marketing…
28:05: Final thoughts
Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com Sign up for my monthly roundup here for the latest built environment marketing news
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Resources
The Abbas Marketing website
Caroline's Consultancy website
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