Best Ayo Abbas Podcasts (2024)

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Podcast guesting: here's how to secure more [Practical Snacks mini-series] 9:43

2h ago9:43

9:43

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each…

1
Email marketing tips to boost your business bottom line [Practical Snacks mini-series] 9:17

2h ago9:17

9:17

According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Sn…

1
SEO basics to keep your content rank on Google [Practical Snacks mini-series] 8:48

1d ago8:48

8:48

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a spe…

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How to optimise your website home page [Practical Snacks mini-series] 10:15

5d ago10:15

10:15

First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors …

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Introducing ‘The Practical Snacks’ marketing mini-series 2:29

1M ago2:29

2:29

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think wil…

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Finding the right marketing approach as a small architecture practice, Jon Clayton 41:27

2M ago41:27

41:27

Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s a…

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20. Harvey Morton - Putting yourself forward 30:00

2M ago30:00

30:00

Welcome back! This week, we're talking to Harvey Morton. Harvey is a freelancer who specialises in the entertainment industry, with a reputation for being a fantastic social media manager. He's adept and bright, honest and very inspiring to talk to. Lucky us! This episode's for you if you: Struggle to put yourself 'out there' or apply for grants, c…

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19. Phil Shorland - Finding your inspiration and voice 28:11

2M ago28:11

28:11

Welcome back! This week is an episode I couldn't wait to share. We've got Phil Shorland, better known as Content with Phil, talking about the moment he decided to go freelance. That origin moment for Phil was an advert, with words so chilled, so friendly, it inspired him to leave teaching for good. Phil also talks about how he built a network onlin…

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Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special 11:30

2M ago11:30

11:30

Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?". And you'll hear responses across three main themes. Thanks so much to those who took part. Julia Nicholls Rob Fiehn …

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18. Giada Nizzoli - Getting clarity on what makes you unique 24:38

3M ago24:38

24:38

Hello again! This week, the lovely Giada Nizzoli, of Crafty Copy, is on the podcast. Giada is a former generalist copywriter, who with the right support and a dose of confidence, pivoted her business into brand messaging. Giada started charging for things she enjoyed so much, she'd previously done them for free. This episode is for you if you're in…

1
17. Ayo Abbas - Pick a niche and stick to it 26:42

3M ago26:42

26:42

Welcome back, this week we're talking to Ayo Abbas. Ayo is a built environment specialist, with a marketing agency that works with a very particular target audience. She talks about how she set up her business, worked on making a name for herself within a niche, and how to thrive in a more 'traditional' sector. This episode is for you if you're int…

1
16. Mark Masters - Routine, practice and community growth 24:25

3M ago24:25

24:25

Hello again! This week we've got Mark Masters, founder of You Are The Media. Mark's enthusiasm, willingness to try anything and all-round inclusive spirit is infectious. He's a ball of energy, telling the story of how he spent 10 years growing a newsletter into a giant freelancer community. This episode is great if you want to: Learn how deliberate…

1
15. Robin Waite - Getting 1500 leads from a single partnership 26:08

4M ago26:08

26:08

Welcome back to Niche Upon A Star! Let's get bonkers. This week it's Fearless Business coach Robin Waite. Robin is a super-successful business coach who achieves mind-boggling results. He's number one on Google for 'business coach,' he runs a six-figure business and has another six-figure side hustle. Before you think 'Wait a minute, this all sound…

1
EP 69: Event business development and networking tips with Karen Willey 19:34

4M ago19:34

19:34

This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the show The Built Environment Marketing Show is hosted by marketing consultant and content c…

1
EP 68: Are you ready to make it happen? A marketing mastermind but not as you know it.... 11:14

4M ago11:14

11:14

This episode is specifically for UK based small practices, consultants and sole founders, so if you're a regular listener and that doesn't sound like you, feel free to skip it. The Built Environment Marketing Show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. This episode is taken from a live launch last week that I did with Nik…

1
14. Emmelie Coulson - Fear and putting your prices up 21:17

4M ago21:17

21:17

Welcome back to Niche Upon A Star! This week we've got the lovely brand designer and illustrator, Emmelie Coulson. Emmelie is known for her bright, bold designs, all-singing social media presence and sold-out networking events in Glasgow. But behind all this marvellous confidence, is a person who has to work hard to overcome imposter syndrome and a…

1
Ultra Visibility: What it Means for Black Women in Online Spaces with Collette Philip 55:06

4M ago55:06

55:06

In this episode I'm joined by Collette Philip who runs multi award-winning anti-racist brand and strategy consultancy, Brand By Me. Brand by Me help organisations harness the power of brand strategy to embed anti-racism, drive equity and tackle injustice. In the first half of the podcast we hear from Collette about social justice, social responsibi…

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How to make sure you get the most value out of industry events? 11:46

4M ago11:46

11:46

There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events. About the show The Built Environment Marketing Show is hos…

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13. Jo Watson - Dealing with trolls and bumps in the road 35:28

5M ago35:28

35:28

It's Jo Watson, everyone! Another one of my heroes ticked off. Jo is known for her pithy tone of voice, she's a hilarious copywriter with a big online following. And this episode didn't disappoint: Dealing with trolls Jo goes into depth on how she's tackling internet criticism, and (like Jo would do) she's turning it into gold. Her clever replies a…

1
12. Lizzie Davey - Six figures and diversification 26:32

5M ago26:32

26:32

What does it feel like from the top of Mount Freelance? Nice view, mate. This week's guest on Niche Upon A Star is none other than Lizzie Davey. Lizzie's the mastermind behind Freelance Magic, as well as running her own top-notch content business. She not only serves some of the best known clients in her niche, but she also leaves the ladder down -…

1
'It helps me to know what I'm not' comparison and visibility with Ayo Abbas 46:08

5M ago46:08

46:08

In this episode Leila is in conversation with Ayo Abbas, award-winning built environment Marketing Consultant, Speaker and Trainer at Abbas Marketing, talking about all things visibility in online spaces and communicating techincal information. Ayo and Leila describe how they met at the DIFTK (Doing it for the kids) networking event just before the…

1
Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer 22:54

5M ago22:54

22:54

This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. …

1
11. Mel Barfield - Personality and self belief 40:32

5M ago40:32

40:32

Welcome back, this week we've got Mel Barfield. Superstar copywriter, queen of LinkedIn, and person with 'near dangerous levels of self-belief.' You're going to love this episode. I did because it's jam-packed with solid gold advice. Some of the highlights: Self-belief and personality overlapped for Mel, to create unstoppable momentum from day one …

1
Successful marketing starts with messaging, targeting and positioning 8:21

5M ago8:21

8:21

This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketi…

1
10. Kayleigh Hall - Investing in yourself 27:24

5M ago27:24

27:24

This week we're speaking to Kayleigh Hall, a fantastic brand designer and founder of Hall Creative. And we're all about being ON PURPOSE. Kayleigh shares the challenges she faced in her early years, and the impact of burnout. But she spun all this into gold! Through coaching, Kayleigh shifted her services to strategy-led brand design. This allowed …

1
Imposter through the lens of Intersectionality with Liana Fricker 45:19

5M ago45:19

45:19

Intersectionality and the Imposter Experience: Unpacking Identity with Liana Fricker In this weeks psychologically speaking episode with Liana Fricker we discuss one of the thoughts that sat behind being visible and holding back for my participants 'what if I'm wrong?' I loved having Liana on as a guest, a self-proclaimed imposter atheist, our conv…

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I miss her, I miss me? imposter in midlife with Menopause Expert Emma Thomas 45:17

6M ago45:17

45:17

I miss her, I miss me? imposter in midlife with Menopause Expert Emma Thomas In this episode of psychologically speaking, we get curious about the intersection of imposter experiences and middle age, particularly as they relate to the menopause transition. Emma Thomas, host of the Middling Along podcast and an expert in managing menopause, joins Le…

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9. Jonathan Wilcock - How to keep growing throughout your career 21:29

6M ago21:29

21:29

On this week's episode, we're talking to the loveliest brand copywriter on earth. The wonder that is Jonathan Wilcock. He's had 40 years experience in the creative industries, so Jonathan knows a thing or two about freelancing. Jonathan talks openly about his family, his creative ambition, and career peaks and troughs: How to take breaks and work a…

1
Finding your voice to spark change with Professor Sadie Morgan 37:53

6M ago37:53

37:53

Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares: - How sh…

1
8. Faye Dicker - Creating a community that fits perfectly 21:29

6M ago21:29

21:29

Welcome back to Niche Upon A Star, this week we've got the brilliant Faye Dicker! Faye, the founder of Freelance Mum, shares her journey of creating a community. She talks about the challenges she faced as a professional transitioning into motherhood. Faye explains the growth and evolution of Freelance Mum, including the impact of COVID-19 and her …

1
Competition and Comparison with Lucy Werner 37:57

6M ago37:57

37:57

Competition & Comparison with Lucy Werner Lucy Werner, writer and the self-promotion expert behind Hypeyourself.com, joins Leila from her home in France - avec baby on lap - to share her insights and reflections. Lucy talks about navigating the online world, where the lines between inspiration and imitation blur, and how she counters the pull of ne…

1
The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo Abbas 41:09

7M ago41:09

41:09

Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn h…

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7. Ange Lyons - Discovering variety and taking time out 20:02

7M ago20:02

20:02

Ange Lyons of Lyons Creative is well known for her amazing graphic designs. In this episode, she shares her journey to becoming a freelance designer. She talks about how she transitioned from publishing to freelancing, the challenges of being a mum and running a business, and the importance of taking breaks. Ange also is keen to talk about saying n…

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6. Freya Swenson-Costello - Neurodivergence and empowerment 18:59

7M ago18:59

18:59

How can you balance your time and your sanity when freelancing? Don't worry, Freya can help. And funnily enough, that's the name of her business! Freya Swenson-Costello is an inspiring business owner, full of positivity. Her journey to developing her business has been empowering, enabling her to balance being a mum and having control and direction …

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Owning Your Authenticity and Making a Splash with Helen Hill 23:12

7M ago23:12

23:12

Owning Your Authenticity and Making a Splash. With Guest Helen Hill You’re going to want to *dive in* to today’s episode of Psychologically Speaking… Leila chats to Helen Hill, the vibrant founder of Unlikely Genius and co-founder of Be the Future. Helen shares her journey from self-conscious business owner to a mermaid on national television (as y…

1
Gratitude, My Unsung Hero. 10:57

7M ago10:57

10:57

In this episode, Leila explores the concept of gratitude and how it can help us to balance the uncertainty that is often associated with the Imposter Phenomenon. Listen as Leila tells the story of incredible scientists who made a groundbreaking discovery about ageing and approaching difficult situations, and how this relates to our experiences of I…

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Introducing AI: get smarter with your built environment marketing 37:49

7M ago37:49

37:49

2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming. So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started. I…

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Dress for You, Not the Doubt: The Psychology of Fashion. With Guest Samantha Harman 47:35

7M ago47:35

47:35

Own the Digital Room Style coach Samantha Harman joins Leila for a candid, empowering discussion on looking good and feeling confident. Samantha shares her experiences of impostor phenomenon, from using fashion as armour in her early journalism career to now helping ambitious women style their way to self-assurance. Leila provides insights from her…

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5. Glenn Fisher - Anxiety and dedication 18:58

7M ago18:58

18:58

This week we're speaking to the brilliant Glenn Fisher, founder of The Fix, author of The Art of the Click, and general all-round badass. Glenn is known to many of us as a super experienced copywriter. But there's more to him than his reputation. He overcame self-doubt, and (with a lot of hard work) built a brilliant community around himself. Glenn…

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Don’t Fake It, Make It Safe. Fostering a Culture of Trust, with Guests Christina Clark & Laura Stearn 38:52

8M ago38:52

38:52

Leila Ainge delves into the digital rooms where women entrepreneurs lurk, to discuss the relationship between impostor phenomenon and psychological safety. With the insight and expertise of Christina Clark and Laura Stearn from Workculturati, this conversation unravels the benefits of lurking behaviour, visibility pressures, comparison traps, and t…

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4. Sophie Cross - Smarter processes 28:54

8M ago28:54

28:54

Sometimes you get to meet your actual heroes! This was one of those days for me. It's Sophie Cross, founder of Freelancer Magazine and creator of one of the best online courses for mastering social media, LinkedIn for Humans. Sophie's very open about things that I think we can all relate to: - Burning out after working too hard - Constantly trying …

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Behind the "Imposter" Label: Unmasking the Systemic Roots of Self-Doubt 11:44

8M ago11:44

11:44

Unmasking the "Imposter": Why Self-Doubt Isn't Your Fault, It's the System's Forget "syndrome," psychologist Leila Ainge is calling imposter feelings what they truly are: a pervasive phenomenon fueled by the digital age. Leila's groundbreaking research, featuring interviews with successful entrepreneurs, reveals the surprising culprits behind your …

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Who's watching? Imagined audiences and the imposter experience 17:56

8M ago17:56

17:56

In the Age of Visibility, Who's Really Watching? Examining Imagined Audiences and Imposter Feelings in Online Entrepreneurship (Psychologically Speaking) This episode delves into the digital landscape, where imposter feelings aren't mere shadows, but thriving companions for online entrepreneurs, particularly women. Join psychologist Leila Ainge as …

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3. André Spiteri - Getting clients and knowing your worth 28:23

8M ago28:23

28:23

What an episode! André Spiteri talks openly about the grit and determination it took to set up Maverick Words. Packed full of gems. What a great interview! We look at early freelancing challenges: André struggled to find clients in his first year as a freelancer, taking on many low-paying jobs and working long hours just to build confidence and a p…

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2. Megan Rose - Growing gently 22:02

8M ago22:02

22:02

Welcome back to Niche Upon A Star! Let's crack on with episode 2: Megan Rose Douglas, or simply Megan Rose, is known for being a talented, authentic brand copywriter. Megan is inspiring because she has such unique clarity and focus. Megan set up her business and grew it organically, with a clear focus on her online ideas, her ideal clients, and her…

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1. Gareth Hancock - Discovering your authentic voice 22:25

8M ago22:25

22:25

Welcome to Niche Upon A Star, episode one! Let's get going: Gareth Hancock is a distinctive, friendly, and warm voice in freelancing. He got his start on freelancing websites, taking small writing jobs to build his skills and portfolio. It took years for Gareth to refine his niche, which is now creative copywriting. By being himself online, Gareth …

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EP 61: End of year round-up 20:48

9M ago20:48

20:48

Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing. Today is my special end of year episode so you'll get: My podcast stats in numbers A whistle-stop tour of the key themes and discussions from my episodes this …

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Psychologically Speaking - Trailer 3:28

9M ago3:28

3:28

What's Psychologically Speaking all about? In this captivating trailer for her new podcast Psychologically Speaking, meet psychologist Leila Ainge. Leila provides a tantalising preview of her own ground-breaking research on impostor phenomenon. Drawing on fascinating insights from entrepreneurs, Leila is on a mission to revolutionise our understand…

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Ep 60: From ballerina to architecture marketing with Ellie Sharpe 36:27

10M ago36:27

36:27

Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina. I…

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Ep 59: How to master LinkedIn as marketers 30:39

10M ago30:39

30:39

Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and pap…

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