The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
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A psychologist's insight into the fascinating world of human behaviour without the jargon, with Psychologist & coach, Leila Ainge. Blending scientific research with real experiences, Leila is on a mission to reframe outdated notions of imposter syndrome. Psychologically Speaking delves into Leila's own ground-breaking research, exploring what drives those pesky fraudulent feelings in entrepreneurs, the unexpected advantages, and how you can actually leverage imposter moments to your benefit ...
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'It helps me to know what I'm not' comparison and visibility with Ayo Abbas
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In this episode Leila is in conversation with Ayo Abbas, award-winning built environment Marketing Consultant, Speaker and Trainer at Abbas Marketing, talking about all things visibility in online spaces and communicating techincal information. Ayo and Leila describe how they met at the DIFTK (Doing it for the kids) networking event just before the…
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Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer
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This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. …
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Successful marketing starts with messaging, targeting and positioning
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This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketi…
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Imposter through the lens of Intersectionality with Liana Fricker
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Intersectionality and the Imposter Experience: Unpacking Identity with Liana Fricker In this weeks psychologically speaking episode with Liana Fricker we discuss one of the thoughts that sat behind being visible and holding back for my participants 'what if I'm wrong?' I loved having Liana on as a guest, a self-proclaimed imposter atheist, our conv…
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I miss her, I miss me? imposter in midlife with Menopause Expert Emma Thomas
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I miss her, I miss me? imposter in midlife with Menopause Expert Emma Thomas In this episode of psychologically speaking, we get curious about the intersection of imposter experiences and middle age, particularly as they relate to the menopause transition. Emma Thomas, host of the Middling Along podcast and an expert in managing menopause, joins Le…
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Finding your voice to spark change with Professor Sadie Morgan
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Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares: - How sh…
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Competition and Comparison with Lucy Werner
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Competition & Comparison with Lucy Werner Lucy Werner, writer and the self-promotion expert behind Hypeyourself.com, joins Leila from her home in France - avec baby on lap - to share her insights and reflections. Lucy talks about navigating the online world, where the lines between inspiration and imitation blur, and how she counters the pull of ne…
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The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo Abbas
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Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn h…
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Owning Your Authenticity and Making a Splash with Helen Hill
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Owning Your Authenticity and Making a Splash. With Guest Helen Hill You’re going to want to *dive in* to today’s episode of Psychologically Speaking… Leila chats to Helen Hill, the vibrant founder of Unlikely Genius and co-founder of Be the Future. Helen shares her journey from self-conscious business owner to a mermaid on national television (as y…
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In this episode, Leila explores the concept of gratitude and how it can help us to balance the uncertainty that is often associated with the Imposter Phenomenon. Listen as Leila tells the story of incredible scientists who made a groundbreaking discovery about ageing and approaching difficult situations, and how this relates to our experiences of I…
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Introducing AI: get smarter with your built environment marketing
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2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming. So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started. I…
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Dress for You, Not the Doubt: The Psychology of Fashion. With Guest Samantha Harman
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Own the Digital Room Style coach Samantha Harman joins Leila for a candid, empowering discussion on looking good and feeling confident. Samantha shares her experiences of impostor phenomenon, from using fashion as armour in her early journalism career to now helping ambitious women style their way to self-assurance. Leila provides insights from her…
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Don’t Fake It, Make It Safe. Fostering a Culture of Trust, with Guests Christina Clark & Laura Stearn
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Leila Ainge delves into the digital rooms where women entrepreneurs lurk, to discuss the relationship between impostor phenomenon and psychological safety. With the insight and expertise of Christina Clark and Laura Stearn from Workculturati, this conversation unravels the benefits of lurking behaviour, visibility pressures, comparison traps, and t…
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Behind the "Imposter" Label: Unmasking the Systemic Roots of Self-Doubt
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Unmasking the "Imposter": Why Self-Doubt Isn't Your Fault, It's the System's Forget "syndrome," psychologist Leila Ainge is calling imposter feelings what they truly are: a pervasive phenomenon fueled by the digital age. Leila's groundbreaking research, featuring interviews with successful entrepreneurs, reveals the surprising culprits behind your …
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Who's watching? Imagined audiences and the imposter experience
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In the Age of Visibility, Who's Really Watching? Examining Imagined Audiences and Imposter Feelings in Online Entrepreneurship (Psychologically Speaking) This episode delves into the digital landscape, where imposter feelings aren't mere shadows, but thriving companions for online entrepreneurs, particularly women. Join psychologist Leila Ainge as …
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Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing. Today is my special end of year episode so you'll get: My podcast stats in numbers A whistle-stop tour of the key themes and discussions from my episodes this …
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What's Psychologically Speaking all about? In this captivating trailer for her new podcast Psychologically Speaking, meet psychologist Leila Ainge. Leila provides a tantalising preview of her own ground-breaking research on impostor phenomenon. Drawing on fascinating insights from entrepreneurs, Leila is on a mission to revolutionise our understand…
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Ep 60: From ballerina to architecture marketing with Ellie Sharpe
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Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina. I…
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Ep 59: How to master LinkedIn as marketers
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Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and pap…
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EP 58 - Growing and marketing your profile online with Chris Simmons
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Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through hi…
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Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew
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Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social. I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing. Our chat has now been tu…
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Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II
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Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover: • How we can gain more credibility as marketers • The importance of i…
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Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea
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Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation…
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Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic
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Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish. Time is always short, and overwhelm is understandable. So: How do you decide what type of content to create? Is it OK to stick to one type of content? Which content channels should you use, and how …
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Ep 53: Growing an architectural firm with Andy Matthews, Roach Matthews
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Welcome to the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practic…
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Ep 52: Boring, boring, boring: how to inject creativity into your marketing
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Are you tired of seeing tons of boring marketing in the built environment? Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and links Find out about Abbas Marketing here Check out Rob Mayhew View Hobbycr…
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EP 51:Property, pavilions and partnerships with Andrew Foord, JLL
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How do you make the most out of events and conferences as part of your marketing? As I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of ne…
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Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas
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On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 20…
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Ep: 49 Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas
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Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Dire…
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Ep 48: The changing social media landscape with Ayo Abbas
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Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not. It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do…
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Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup
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Today’s interview is a special one. It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. Arup is a firm I know well as I have had two stints working there one when I was full-time t…
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Ep 46 - Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas
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Today’s show is a bit of a collab with BuildUp – a built environment marketing community network. This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week. The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. In this episode you’ll hear about:…
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Ep 45: A concrete approach to TikTok with Andrew Athias
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Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. This interview was recorded the morning after Philadelphia’s loss in t…
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Ep 44: ChatGPT and AI: A big opportunity?
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Welcome back to the new season of The Built Environment Marketing Show. And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month. Today's episode is hosted by me Ayo Abbas and sees me gettng to grips with my view on ChatGPT and AI technology. I look into it from a built environment, a mark…
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Ep 43: End of the year marketing roundup and look to '23
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Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. In this episode, I share: the marketing trends I think we should be paying attention to in '23 share some of the best clips and advice from my interviews in 2022 talk about what's next for this show in 23. the funniest bl…
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Ep 42: Research, resi and Gen Z with Sarah Canning and Deenie Lee
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Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. In this episode, we talk about: Why data…
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Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas
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Welcome to my first proper solo episode of The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing. As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications. Anyway, do take a listen to this…
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Ep 40: Securing PR without projects, Hannah Cox
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Today’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR. We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more…
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Ep 39: Podcasting - a route to grow your business with Emma Drake
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The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026. If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. We cover a lot of ground including: What to think about when picking a topic and …
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Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey Meadwell
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LinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell. We covered a lot of ground including: what to post what makes a good post what types of posts to do and how oft…
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Ep 37: Putting your best business foot forward to win work – Leonie Thomas
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Work-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things. We delved into: The difference between responding vs reacting when it comes to bidding The importance of having the right mindset as a bidder and how it can positively tran…
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Ep 36: How to improve your website without spending a ton of money with Tom Garfield
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Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to …
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We're going live this week and we've had a makeover!!
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Hello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07. And the biggest news is that we're going live every day this week. W/c October 3 where I'…
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Thanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you. The show will be on a break until September so do use the summer to relax and catc…
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Ep 35: Communicating Engineers, Chris Moore, Price & Myers
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Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group comm…
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Ep 34: Strategy, people and interims with Caroline Copland
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If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you. It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall. In this talk we look at: Moving from a regional led to sector led strategy How listening holds the key…
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Strategy, Technology & Digital [REPLAY] with Pascale Scheurer
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I’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020. As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’. Pascale has had a varied career from working in tech to architecture and has amazing insights …
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Ep 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren Leach
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Have you figured out the tone of voice for your business and what matters to you and most importantly clients? Does your communication style really embody who you are? My guests are writer Juliette Mitchell from Architypal and Darren Leach and Simon Drayson from architectural practice George and James. In this episode, we look at how Simon and Darr…
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Smart Cities, Branding & Digital [REPLAY] with Rick Robinson, Jacobs
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Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs. This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today. Rick aka The Urban Technolog…
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Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve
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Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing. My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who wo…
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