Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup
Manage episode 359541700 series 2941560
Today’s interview is a special one. It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities.
Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team.
In this episode we cover:
- why Arup invests in marketing
- why Arup is looking to broaden the marketing conversations they have from traditional audiences
- the impact of digital and Covid on how they go to market
- why and how Tristram approaches LinkedIn.
The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas.
Resources
Support this show by:
- sharing us on social
- following us on Apple or Spotify
- leaving a review on Apple or Spotify
- or telling a friend about the show who you think will benefit.
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
84 episodes