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14 ways to save money with a PR agency with Jason Mudd
MP3•Episode home
Manage episode 330600874 series 2849242
Content provided by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jason Mudd tells how to use bundling and referral services, budget depending on PR needs, and more.
Five things you’ll learn from this episode:
- The pros of bundling PR services
- Long-term ways that you can save money with your PR agency
- How to determine whether you want to spend money on PR software
- How to make crisis management cheaper
- Why you should cut your advertising budget and increase your PR budget
Quotable
- “If you’re only engaging a PR firm this much, just a tiny bit of services, then you’re probably going to be paying a premium, but if you can bundle more services and give that PR firm more scope or more work or more projects, you should, in turn, start to see a little bit more money back to you.” — @JasonMudd9
Jason Mudd’s contact info and resources:
Additional Resources:
- Business Wire
- PR Newswire
- GlobeNewswire
- PRWeb
- Axia's CrisisPoint
- 3 crisis communication action steps to take
- Can your insurance cover the costs of hiring crisis public relations?
- "Managing Public Relations in a Crisis” e-book
- "Managing your Business in a Crisis” webinar
- The importance of cybersecurity and crisis communications with Bryce Austin
- Effective crisis communications with Christopher Britton
- "5 Mistakes Companies Make with their PR (And How to Fix Them)” guideline
- Why billing by the hour might be unethical
- "The Right Way to Measure PR” webinar
- Get more money out of your PR investment
- Are commercial newswires effective for public relations?
- What companies sp
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
126 episodes
MP3•Episode home
Manage episode 330600874 series 2849242
Content provided by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jason Mudd tells how to use bundling and referral services, budget depending on PR needs, and more.
Five things you’ll learn from this episode:
- The pros of bundling PR services
- Long-term ways that you can save money with your PR agency
- How to determine whether you want to spend money on PR software
- How to make crisis management cheaper
- Why you should cut your advertising budget and increase your PR budget
Quotable
- “If you’re only engaging a PR firm this much, just a tiny bit of services, then you’re probably going to be paying a premium, but if you can bundle more services and give that PR firm more scope or more work or more projects, you should, in turn, start to see a little bit more money back to you.” — @JasonMudd9
Jason Mudd’s contact info and resources:
Additional Resources:
- Business Wire
- PR Newswire
- GlobeNewswire
- PRWeb
- Axia's CrisisPoint
- 3 crisis communication action steps to take
- Can your insurance cover the costs of hiring crisis public relations?
- "Managing Public Relations in a Crisis” e-book
- "Managing your Business in a Crisis” webinar
- The importance of cybersecurity and crisis communications with Bryce Austin
- Effective crisis communications with Christopher Britton
- "5 Mistakes Companies Make with their PR (And How to Fix Them)” guideline
- Why billing by the hour might be unethical
- "The Right Way to Measure PR” webinar
- Get more money out of your PR investment
- Are commercial newswires effective for public relations?
- What companies sp
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
126 episodes
All episodes
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