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The Magic of Sonic Branding
Manage episode 331701172 series 2809911
We’ve all heard them. Those iconic sounds that tell us our computer is starting, or we're about to start binge watching Netflix. They’re sometimes subtle, sometimes more obvious, but always closely associated with a brand experience.
Today we explore the power of sonic branding, with real examples and a brief diversion into creating a sonic brand for The Copernican Shift.
Visit the Copernican Shift blog post for more links and resources:
https://www.copernicanshift.com/episode-193-the-magic-of-sonic-branding/
193 episodes
Manage episode 331701172 series 2809911
We’ve all heard them. Those iconic sounds that tell us our computer is starting, or we're about to start binge watching Netflix. They’re sometimes subtle, sometimes more obvious, but always closely associated with a brand experience.
Today we explore the power of sonic branding, with real examples and a brief diversion into creating a sonic brand for The Copernican Shift.
Visit the Copernican Shift blog post for more links and resources:
https://www.copernicanshift.com/episode-193-the-magic-of-sonic-branding/
193 episodes
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