Ep 79 : Neeraj Bassi on Changing Paradigms of Building Brands - From Brand Idea to Brand Conversations

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

What are the changing paradigms of building brands over last two decades?

How can brands influence the narrative & drive conversations in today's world ?

How do the marketing & advertising campaigns of today differ from 360 degree campaigns of yesterday ?

How has the role of brand strategic planning evolved in today's world?

Neeraj answers the above questions and many more, as he lays down the agenda for building brands in today's digital world. Neeraj Bassi is a strategic marketing advisor with 25 years of experience. He has been a brand strategy leader, and has been part of top advertising (Ogilvy, JWT & McCann) & market research (TNS, NFO, IMRB) networks . Till recently he was the Group Chief Strategy Officer of Havas Group, India. He is a MICA graduate.

Email him at neerajbassi @gmail.com

Connect with him on Linkedin linkedin.com/in/neeraj-bassi-438620a

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

Index

00:00 Preview & Introduction to Neeraj

03:26 The Brand Idea Paradigm

08:33 The Brand Ideal or Purpose Paradigm

14:06 The Brand Interaction or Conversation Paradigm

25:25 How can Brands Influence Narrative

35:05 Brand Campaigns of Today vs Yesterday

44:17 Challenge for Brand Strategic Planning in Today's World

47:52 Personally Speaking with Neeraj - Rapid Fire

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