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Ep 78 : Dr Rachel Lawes on Using Semiotics Analysis in Marketing Communications, Advertising & Retail
Manage episode 331349066 series 3273085
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How should marketers use Semiotics to achieve consumer insight for brand growth ?
How to use Semiotics in Retail to boost sales ?
How to use the Semiotic Process - Bottom-up Semiotics vs Top-down Semiotics Approach ?
What are the top three future trends using Semiotics Analysis ?
What are the five emerging codes post pandemic ?
Dr Rachel answers the above questions and many more as she takes us into the fascinating world of semiotics, when applied to marketing & business. Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture.
Dr Rachel Lawes is the author of two ground-breaking books on the business applications of semiotics - ‘Using Semiotics in Marketing’ (2020) & ‘Using Semiotics in Retail’ (2022) . The books are available worldwide from Amazon and Kogan Page.
Dr Rachel’s has spent most of the last 20 years supplying semiotics to brand owners and marketers around the globe. She is a prolific writer and a familiar, trusted expert in the global semiotics community. Rachel is a Fellow of the Market Research Society.
Please visit her website at https://lawes-consulting.co.uk/
Please connect with her on Linkedin https://www.linkedin.com/in/rachellawes/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Introduction & Preview to Rachel
02:24 How Semiotics Can Help in Marketing- Jam Store
11:45 The Method & Process of Semiotics - Unilever Example
15:15 Semiotics in Retail - Top Three Insights to Engage Shoppers
19:55 Allowing the Shopping to Support the Experience - Natural History Museum, London
22:40 The Future of Malls - An Arena for Self Improvement
25:20 Bottom Up & Top Down Semiotics Process
34:00 Application of Semiotics to Future - Top Two Trends - Attention Economy, Creator Economy
39:36 Five Emerging Codes in Post Pandemic World
44:45 Case for Semiotics for Marketers
48:58 Rapid Fire - Personally Speaking with Rachel
52:41 Connect with Rachel
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