Ep 77 : Chris Gray on Busting Myths of Consumer Psychology in Marketing

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

What motivated you to start busting consumer psychology myths? Why do you think it's so important?

What are the consumer psychology myths and how did you bust the following myths?

Consumer psychology is changing rapidly

Shoppers don't think !

Consumers' attention spans are shorter than those of goldfish!

We can accurately identify consumers' emotional states by scanning their faces

Chris talks about in detail about the above & other myths as he shares his experience of customer psychology. Chris Gray is the Founder & CEO of 'The Buycologist' . Chris has extensive consumer behavior and retail strategy expertise. For more than two decades, he has empowered brands and retailers to engage more effectively with target shoppers to solve business challenges, identify opportunities for growth, and create compelling customer experiences.

Please visit him at www.thebuycologist.com

Email him at [e-mail]

Connect with him at https://www.linkedin.com/in/drchris/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

Index

00:00 Preview & Introduction to Chris

02:20 Ever changing Nature of Consumer Psychology

05:24 The Need to Bust Consumer Myths

07:21 Myth 1 - Consumers are changing, everything is different

14:50 Myth 2 - Insights have to be fresh & new

17:58 Myth 3 - Shopper's Don't Think

27:53 Myth 4 - Consumer Attention Spans Are Less Than Goldfish

36:17 Myth 5 - Identify consumers' emotional states by scanning their faces

42:10 Talent Show by Chris

43:35 Rapid Fire - Personally Speaking with Chris

48:00 Connecting with Chris

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