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Mary Beth Deily and Oliver Yao on Paying More to Signal Status
Manage episode 332205065 series 1743403
Contrary to conventional wisdom, certain wealthy, knowledgeable consumers may be willing to pay more for luxury goods with a "quiet" brand logo, research suggests.
To see the Louis Vuitton bags used in the research, watch a short video featuring Deily talking about the study.
140 episodes
Manage episode 332205065 series 1743403
Contrary to conventional wisdom, certain wealthy, knowledgeable consumers may be willing to pay more for luxury goods with a "quiet" brand logo, research suggests.
To see the Louis Vuitton bags used in the research, watch a short video featuring Deily talking about the study.
140 episodes
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