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Mary Beth Deily and Oliver Yao on Paying More to Signal Status
Manage episode 332205065 series 1743403
Content provided by Lehigh University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lehigh University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Contrary to conventional wisdom, certain wealthy, knowledgeable consumers may be willing to pay more for luxury goods with a "quiet" brand logo, research suggests.
To see the Louis Vuitton bags used in the research, watch a short video featuring Deily talking about the study.
139 episodes
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Manage episode 332205065 series 1743403
Content provided by Lehigh University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lehigh University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Contrary to conventional wisdom, certain wealthy, knowledgeable consumers may be willing to pay more for luxury goods with a "quiet" brand logo, research suggests.
To see the Louis Vuitton bags used in the research, watch a short video featuring Deily talking about the study.
139 episodes
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Similar to Lehigh University Business Thought Leadership
The economy and the markets are "under surveillance" as we cover the latest in finance, economics and investment. Listen to Jonathan Ferro, Lisa Abramowicz and Annmarie Hordern for the top interviews from Bloomberg Surveillance Television. And join Tom Keene and Paul Sweeney for the best conversations from Bloomberg Surveillance Radio. Watch Surveillance TV LIVE each mornings: http://bit.ly/3P7nstQ. Watch Surveillance Radio LIVE weekday mornings: http://bit.ly/3vTiACF.
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