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Ep. 4: Turning story into slides
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Once you've mapped out the story you want a presentation to tell, how do you turn that narrative into clear and compelling slides? Award-winning marketing professor Tim Calkins of Northwestern University's Kellogg School of Management, and author of the recently published book "How To Wash A Chicken: Mastering The Business Presentation", talks through research-informed tips for creating strong slide headlines, determining how much content to place on a slide, and turning group presentations into opportunities to divide and conquer (not just to divide).
Interviewed by Abe Lubetkin.
For more on Tim's book, visit: https://howtowashachicken.com/
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