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Addressing data privacy issues in the marketing landscape
Manage episode 336486473 series 2855574
Marketers are obsessed with data, but there is a negative side to data availability that marketers are increasingly being forced to confront: data privacy. Companies are changing how they gather and manage customer data because of new laws, regulations, and efforts designed to protect user data and adhere to local data laws. Dan Aks, President at Undertone, a Perion company, and Kim Leone, VP of Emerging Business, Marketing & Strategic Services, also at Undertone help us understand the landscape and how to best address growing data privacy requirements.
89 episodes
Manage episode 336486473 series 2855574
Marketers are obsessed with data, but there is a negative side to data availability that marketers are increasingly being forced to confront: data privacy. Companies are changing how they gather and manage customer data because of new laws, regulations, and efforts designed to protect user data and adhere to local data laws. Dan Aks, President at Undertone, a Perion company, and Kim Leone, VP of Emerging Business, Marketing & Strategic Services, also at Undertone help us understand the landscape and how to best address growing data privacy requirements.
89 episodes
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