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#11 – How the Slow Movement Challenges Agile Market Research
Manage episode 336506093 series 3377566
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the MRX Lab podcast from FlexMR, we talk about the slow movement; cultural revolution against the notion that faster is always better. We identify some of the key areas that the movement has influenced and ask whether there is a place for market research that is conducted at a deliberately slow pace.
Over the course of this 10 minute episode, we examine how science, journalism, marketing and other practices have been affected before turning our sights on the popularity of agile practices in market research. We identify the tools, strategies and approaches that can be deployed to ensure that insight processes are conducted at the right speed.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, the technology led research agency, visit www.flexmr.net
60 episodes
Share
Manage episode 336506093 series 3377566
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the MRX Lab podcast from FlexMR, we talk about the slow movement; cultural revolution against the notion that faster is always better. We identify some of the key areas that the movement has influenced and ask whether there is a place for market research that is conducted at a deliberately slow pace.
Over the course of this 10 minute episode, we examine how science, journalism, marketing and other practices have been affected before turning our sights on the popularity of agile practices in market research. We identify the tools, strategies and approaches that can be deployed to ensure that insight processes are conducted at the right speed.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, the technology led research agency, visit www.flexmr.net
60 episodes
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