The psychology of sales & making emails fun to write, with William Ballance, founder of Lavender
Manage episode 337092516 series 3344784
What do you have to do to make your customers love you so much, they'll get a tattoo of your logo?
Especially when it's a "boring" B2B tool for writing better cold emails...
Lavender's founder William Ballance may not quite have gotten his own head around why customers love them this much; but he's certainly cracked building a product and brand customers rave about.
There's a lot to learn along William's journey as a serial founder, whatever your industry or business model.
In this episode we discuss:
- Pivoting businesses, from Alumni networking to a tool for cold email
- The importance of finding your early adopters
- The psychology of sales
- Common mistakes first time founders and serial entrepreneurs make and practical tips to avoid them
- The power of remote working for product ideation
- The importance of gamification
- Building a consumer style brand, for a B2B business
Links
- Give Lavender a try
- Connect with Wiliam on LinkedIn, and take up his generous offer of office hours for fellow founder
- Get inspired by Lavender's LinkedIn brand
53 episodes