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The psychology of sales & making emails fun to write, with William Ballance, founder of Lavender
Manage episode 337092516 series 3344784
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What do you have to do to make your customers love you so much, they'll get a tattoo of your logo?
Especially when it's a "boring" B2B tool for writing better cold emails...
Lavender's founder William Ballance may not quite have gotten his own head around why customers love them this much; but he's certainly cracked building a product and brand customers rave about.
There's a lot to learn along William's journey as a serial founder, whatever your industry or business model.
In this episode we discuss:
- Pivoting businesses, from Alumni networking to a tool for cold email
- The importance of finding your early adopters
- The psychology of sales
- Common mistakes first time founders and serial entrepreneurs make and practical tips to avoid them
- The power of remote working for product ideation
- The importance of gamification
- Building a consumer style brand, for a B2B business
Links
- Give Lavender a try
- Connect with Wiliam on LinkedIn, and take up his generous offer of office hours for fellow founder
- Get inspired by Lavender's LinkedIn brand
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