Lead Like a Girl featuring Dalia Feldheim

Brand Story

Dalia Feldheim found her purpose around people empowerment early on. As the Founder of Flow Leadership Consultancy and Author of Dare to Lead Like a Girl, Dalia first spent 17 years working for Procter and Gamble leading campaigns around women empowerment. Now she’s focusing on helping businesses empower their own people to promote a more authentic, happier, and psychologically-safe working culture. In this episode, Dalia shares insights from her new book, Dare to Lead Like a Girl, how to evolve your passion into your purpose, and the impacts of working with a positive mindset.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/lead-like-a-girl

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Episode Chapters:

(0:00) Introduction - Dalia Feldheim

(1:19) “Like a Girl” Campaign

(3:52) Dalia Feldheim’s Journey

(13:01) Asshole Prevention

(15:47) Fear vs. Positivity in Leadership

(19:17) Psychological Safety

(23:40) The Role of Purpose and Joy in the Workplace

(31:11) Dalia Feldheim’s “ Five ‘P’” Model

(38:24) The Art of Brand Storytelling

(40:13) Dare to Lead Like a Girl

(43:29) Outro