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This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
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A grandson chills with his grandpa and his friends. They have conversations you never hear between millennials and the silent generation. They have a handful of Call-In guests every episode to discuss a topic-from silly to heartbreaking and everything in between. They Grandpa & Chill.Please note: some episodes may contain affiliate links.
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Think customer service only applies to your frontline employees? Think again. In this episode of Brand Story, Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, take a deep dive into what makes up good (and bad) customer service and how it impacts brand experience. This is Brand Story, a podcast celebrating the stories o…
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This week we got tired of dumping on AI and sat with podcaster and tech expert Shawn Keen. Being blind for most of his life, Shawn has a unique experience with artificial intelligence, beyond the generative AI craze being shoved in our faces at every turn. Join us as we talk all things new technology, podcasting, and some of the incredible strength…
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Everyone experiences moments of self-doubt, and Lan Phan is no exception. As the founder & CEO of community of SEVEN, Lan moved to the U.S. at a young age with her family and worked in a nail salon before climbing the corporate ladder. In this episode, Lan shares the lessons she learned and the daily habits she implemented to help create a more mea…
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Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goe…
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Human beings are wired for connections. So how do we leverage our humanity to build those connections when technology seems to be pushing us in the other direction? In this episode, Steve speaks with David J.P. Fisher, Author of "Networking in the 21st Century" and President of RockStar Consulting, about the importance of storytelling, building tru…
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We are constantly learning new things about our history—from new perspectives on opposing sides, to entire histories that have been excluded from our textbooks and archives. Our guest today is the incredibly insightful historical mastermind and author Lee Wind. We discuss his personal discovery of Abraham Lincoln's real love, Joshua Speed, and how …
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In this episode, Alison McCauley, Best-Selling Author and AI Strategist, and our president, Steve Gilman, revisit the world of AI and the importance of developing a relationship with AI tools. They discuss the acceleration of AI adoption over the past two years and how organizations and individuals can respond to make sure they aren’t left behind. …
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Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns …
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Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legend…
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How do you stay connected without a screen in the way? Sometimes it feels impossible to compete with having the whole world in your fingertips. Our guest today, Dave Grunenwald, encourages us to "disconnect from the digital" with the Grandparent Merit Badge. Listen with us and learn how to find new (and old) ways to engage with the people close and…
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For brand strategist, Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his t…
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AI is software that behaves like a human, and it’s that mindset that Conor Grennan, Dean of Students and Head of Generative AI at NYU Stern, helps people understand. In this episode, we dive into what the future of AI holds and its impact across various fields and industries. Conor highlights the critical role of communication skills in an era incr…
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How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Copywriter, and Editor, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trus…
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Have you started a new adventure, and didn't know where to start? Writer, director, and producer Steve Stockman creates the ultimate guide in filmmaking fundamentals with his book, How to Shoot Video That Doesn't Suck: Advice to Make Any Amateur Look Like a Pro. Thanks to our Amazing Guest: Steve Stockman Website Buy How to Shoot Video That Doesn't…
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This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing age…
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What exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode. This is Brand Story, a…
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70% of our decision-making is made unconsciously with our emotions, and when you lean into that power, you can create brands that truly resonate with consumers. For Jim Pietruszynski, CEO of Soulsight, that passion for weaving empathy and design together started when he was just a kid and continues to be the driving force behind his practices today…
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Building a brand always comes back to being human, something Kathryn Tuttle reinforces with every brand she works with. As an Executive Advisor for CPG brands, Kathryn’s approach has always been people-first – finding ways to build those relationships to help create success. In this episode, we talk to Kathryn about her experience in building brand…
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From higher education and marketing to hospitality and communication, this past season of Brand Story has brought together professionals from various industries to share what they’ve learned during their career journeys. In this episode, we take a look back at some of the standout moments from season three, featuring advice on company culture and o…
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Where does your inspiration come from? Do you have a ritual? A favorite playlist, a special coffee spot? For Bob Moog, he dreams as he lives. Constantly creating and inventing, Bob turns every day into an opportunity to grow and try something new. Listen as Bob regales us with stories of his board game empire. Thanks to our Amazing Guest: Bob Moog …
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How do you decide which social media platforms to use? What can small businesses to do jump-start their brand and marketing efforts? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from the world of brand and marketing in this Q&A breakroom episode. This is Brand S…
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How can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today’s consumer…
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Life is too short to waste wishing you'd lived. Fashion designer and QVC icon Diane Gilman speaks with us on what drives her, the value of legacy, surviving breast cancer, and inspiring other baby boomers to continue making the most out of life. Her new book,"Too Young to Be Old", about taking control of the "third act" of your life, is available n…
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When Will Guidara took over Eleven Madison Park, it didn’t have a Michelin star to its name. But through a mix of genuine care, creativity, and a bit of unreasonable hospitality, the restaurant has held three Michelin stars since 2012 and was ranked number one on the list of the World’s 50 Best Restaurants. In this episode, Will shares his career j…
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Caught between your everyday stressors and the ever-present reminders of the ticking of The Clock. Christy Byrne Yates talks to us about the Sandwich Generation: that precarious chapter of life spent caring for your own children and your aging parents. It's all things love, death, grief, and hard conversations with family in this episode of Grandpa…
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Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘w…
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Miyoko Schinner knows a thing or two about fighting for what she believes in. As the founder of the successful CPG brand, Miyoko’s Creamery, she’s dedicated her life to affecting social change and sustainability through veganism and activism. In this episode of Brand Story, you’ll hear from Miyoko about the battles she’s fought, the importance of s…
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The Queen has returned. THE Melissa Muganzo of Muganzo Entertainment is back with us this week to talk about wrapping her tour for The Big Hysto. Catch up with us on the closing of The Big Hysto's tour, what's next, and new ways to look at our aWeSomE healthcare system. Thanks to our Amazing Guest: Melissa Muganzo Website: muganzoentertainment.com …
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Tired of feeling bad about the gravitational pull money has over every aspect of your existence? Well, so are we! That's why we're talking with local Money Energy Pioneer Hugh Massie, to gain a new perspective on the way we think about money. It's embracing risk, fighting for new opportunities, and the importance of changing your mindset to help yo…
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Wade Forbes is no stranger to the art of visual storytelling. As the Chief Illustration Officer of RedTale Communications, Wade helps others tell their stories through engaging visuals, finding new ways to effectively convey messages and capture attention. In this episode, Wade shares his unique perspective on the art form and how you can better us…
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Culture influences more than we may realize. From what we wear, who we marry, and what we support, culture is one of the most influential forces on human behavior. Yet for as often as the word is used, it’s seldom fully understood. In this episode of Brand Story, we unpack what culture is with Dr. Marcus Collins, Marketing Professor at the Universi…
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Would you get married? What would your big day look like? And who's already banned from your fitting appointment? This week we're with Bridal Stylist and Best Friend of the show, Fiona Hare! She tells us what makes a perfect "yes to the dress" moment, what makes a boutique a boutique, and why The Menu is a classic. Buzzsprout - Let's get your podca…
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Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they answer quick-fire questions from listeners about leadership, Threads, and myths about brand and marke…
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Is it really dementia? Or something else? Do you ever feel dismissed, or ignored, because of your age? This week we’re with therapist and author Margo Arrowsmith. We talk about politics, ageism, and our fear of dementia may lead us to rule out other more manageable health conditions. Thanks to our Amazing Guest: Margo Arrowsmith: Age Out Loud Podca…
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Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss lifestyle branding with YETI and the story of Disney California Adventure Park’s brand withdr…
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Enjoy the result of a whole 70 minutes of tech support before we could start recording. We're back next week for a full episode of intrigue and bird crimes. Support the Show. Watch the show on YouTube! If you'd like to be a call-in guest on our show, email us at grandpaandchill@gmail.com Follow us on Twitter @GrandpaAndChill for good memes and high…
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Have you ever said yes to something you wanted to say no to? Vanessa Patrick hears it all the time, which is why her new book, The Power of Saying No, is here to help reshape that mindset. In this episode of Brand Story, we talk with Vanessa about the art of empowered refusal, and how saying no isn’t a rejection. She shares personal anecdotes and t…
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Reimagine Inclusion – a message Mita Mallick hopes we all take to heart, and also the title of her new book. As a returning guest on our podcast, Mita breaks down what inclusivity really looks like both in the workplace and our professional lives. She shares examples of real struggles she’s experienced, and provides tips to help you on your own per…
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Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss some of Coke’s standout marketing campaigns and the recent Pepsi visual identity rebrand. Thi…
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What makes a brand? Carolyn Walker would say it all boils down to the customer experience. As the CEO and managing partner of Response, an independent marketing agency, Carolyn develops creative solutions to help build brands and focus on long-term loyalty. In this episode of Brand Story, we hear from Carolyn about balancing brand building with per…
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Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss the importance of knowing and connecting with your audience and having consistency in both yo…
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If you find yourself going through each day feeling like your country is spitting in your face, you might be an American. Rather than constantly cry over our civil nightmare, we turned to actress, activist, producer, and bubbly smiler Cait Cortelyou. She talks about her film Ask for Jane, based on a true story about a coalition of women who worked …
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Wondering how to become a more successful leader? Jahmaal Marshall would say the key lies in self-awareness. As a certified counselor, consultant, and CEO of Listen Then Speak, Jahmaal coaches leaders on identifying their behaviors and how to lean on both their strengths and weaknesses. In this episode of Brand Story, we hear from Jahmaal about the…
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Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share positive stories from the brand and marketing world, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, hear why Chewy succeeded when Pets.com failed, and how Liquid Death's brand position speaks to their…
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This week we take a dive into a unique side of the healthcare industry: end-of-life care. Author Jennifer Awinda has written more than twenty books about dementia, end of life care, and medical care. Her new book, Cold Hearts Warm Bodies, delves into the highs and lows of elder care and senior living. Join us in learning the difference between Alzh…
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Do you talk to people, or do you just talk at them? Karen Nicholas discusses the important difference in this episode of Brand Story. As a strategic communications professional and freelance writer, she helps others improve their communication skills to better engage with employees and ensure messaging connects. In this episode, you’ll hear from Ka…
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Long time friend and OG contributor to the show Sunny Outlaw joins us this week! This time, we get to celebrate him as he promotes his new comedy special, "A Dream Come True". Join the discussion on his post-covid journey, a lifelong dream, and how it feels to grow as an artist in the digital age. Thanks to our Amazing Guest: Sunny Outlaw IG: @sunn…
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Pregnant people have enough to worry about when it's time to head to the delivery room, but maternal mortality is still a huge concern for millions of Americans. We talked to Obstetrician Dr. Alan Lindemann about what it takes to have a safe birth, why postpartum care is so important, and how US healthcare has made it even harder to have children. …
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Vann Graves was told early on in his advertising career — don’t fall in love with your work, respect your work. As creators, we always need to balance our visions with what the client actually needs, so being fearless and open to new ideas is paramount to finding success in the business world. As the Executive Director of the VCU Brandcenter, Vann …
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Happy to be back after a long, LONG break. That may be the only good news. Who do you know who likes to swing through McDonald's every day? Stuff We Talked About: Norfolk Southern's train derailment Iowa Republicans SNAP proposal Elon Being Embarrassing: Users Faced with 'Daily Limit' Glitch, Begging users to like advertisements Earthquake in Syria…
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