))
Assembling a Brand with Dr. Emmanuel Probst
Manage episode 382529312 series 2930768
Content provided by Steve Gilman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Gilman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today’s consumer and unpack what it takes to assemble a brand featuring insights from Emmanuel’s new book, Assemblage: The Art and Science of Brand Transformation.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/assembling-a-brand/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
Chapters:
(00:00) Introduction - Emmanuel Probst, Reconciling Academia and Practitioners in Brand Building
(03:01) Brand Assemblage - Cognac, Wine, and Building Brands
(04:28) Building Brands the Way Birds Build Nests
(07:43) 3 Dimensions of the Assemblage Method - Personal, Social, Cultural
(11:35) Brands Change Over Time - James Bond vs. Blockbuster
(17:40) Heroes, Anti-Heroes, Villains: Finding a Relatable Archetype
(22:55) Imperfection Lets the Light In: Taylor Swift's Brand
(25:24) Pharrell Williams Can't Read Music - His Talent is in Assemblage to Achieve a Vision
(29:52) Success of Smaller Brands is More Compelling
(34:44) Madison Avenue is Gone - Building Brands to Serve the Greater Good
77 episodes
Share
