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A Food Influencer's Life featuring Philip Tzeng

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Manage episode 422202409 series 2930768
Content provided by Steve Gilman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Gilman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goes into content creation, working with restaurant brands, and the constantly changing social media landscape.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-food-influencers-life/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn https://www.linkedin.com/company/gravitygroupmarketing , where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Chapters:

(00:00) Introduction: Philip Tzeng, Food Influencer

(01:23) Las Vegas as a food destination

(04:11) How Phil got started as a food influencer

(05:25) Being positive on social media

(08:23) A day in the life of a food influencer - process, gear, & approach

(10:17) Growth, change, risk and reward in the world of content creation

(11:24) Phil's partnership with Mike Chen / Strictly Dumpling

(14:14) Balance, joy, & passion in content creation

(18:49) Partnerships and authenticity in content creation

(23:19) Food vs presentation

(27:38) What's next for Phil

(30:18) Advice for brands working with influencers

(31:53) Advice for anyone getting into content creation

  continue reading

77 episodes

Artwork
iconShare
 
Manage episode 422202409 series 2930768
Content provided by Steve Gilman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Gilman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goes into content creation, working with restaurant brands, and the constantly changing social media landscape.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-food-influencers-life/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn https://www.linkedin.com/company/gravitygroupmarketing , where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Chapters:

(00:00) Introduction: Philip Tzeng, Food Influencer

(01:23) Las Vegas as a food destination

(04:11) How Phil got started as a food influencer

(05:25) Being positive on social media

(08:23) A day in the life of a food influencer - process, gear, & approach

(10:17) Growth, change, risk and reward in the world of content creation

(11:24) Phil's partnership with Mike Chen / Strictly Dumpling

(14:14) Balance, joy, & passion in content creation

(18:49) Partnerships and authenticity in content creation

(23:19) Food vs presentation

(27:38) What's next for Phil

(30:18) Advice for brands working with influencers

(31:53) Advice for anyone getting into content creation

  continue reading

77 episodes

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