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Brand Story Breakroom: Coke and Pepsi
Manage episode 364189250 series 2930768
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Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss some of Coke’s standout marketing campaigns and the recent Pepsi visual identity rebrand.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-coke-and-pepsi/
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For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
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(00:00) Introduction of Episode
(00:46) Lindsey’s Brand Introduction - Coca-Cola
(02:39) Share-A-Coke Campaign
(04:25) Selling Connection
(05:45) Brand Consistency
(07:39) Steve’s Brand Introduction - Pepsi
(08:13) Pepsi Changing Visual Identity
(09:53) Branding for the Digital Age
(10:44) De-Branding
(14:47) Outro
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