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The Human In Human-Centered Research And Brand Strategy
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Content provided by Kristine Merz and Lisa Marceau. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristine Merz and Lisa Marceau or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
People need to find the "human" in human-centered research. They are so focused on the "doing" part of their hypothesis that they forget about the participant. Let them participate more. Listen to your audience to find out what barriers they may have. Join Lisa Marceau and Kristine Merz as they talk about the human side of clinical trials. Learn how to bring things down to a study level of branding. Become more human-centric today!
For more information about JKAM Investments, visit jkaminvestments.com
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