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Karmen Mlinar: Product-Led Growth
Manage episode 341327503 series 2869934
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Product-led growth oz. rast, ki jo vodi produkt, je tudi v Sloveniji vse bolj priljubljen koncept. Karmen Mlinar, vodja produktnega tima na Zemanti (Outbrain), nam bo pojasnila, kako to izgleda v praksi. Karmen ima predhodne izkušnje kot vodja ecommerce ekipe v A1, vodja digitalnega oglaševanja v Lidlu in vodja internetnih projektov na Studiu Moderna. Že pred več kot 15 leti pa je pričela tudi z ustvarjanjem enega najbolj branih slovenskih blogov.
Povezave:
https://www.linkedin.com/in/karmenmlinar/
https://www.outbrain.com/careers/?city=ljubljana
Izobraževalna priporočila:
- Marty Cagan: Inspired
- Marty Cagan: Empowered
- Marty Cagan na podkastu: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/#play
- Steve Portigal: Interviewing Users, How to Uncover Compelling Insights
- Gene Kim in Kevin Behr: The Phoenix Project, A Novel About IT, DevOps, And Helping Your Business
- Dr. Carol S. Dweck: Mindset, Changing The Way You Think to Fulfil Your Potential
- Konference Mind the Product: https://www.mindtheproduct.com/conferences/
- Sidebar: https://sidebar.io/
- Maja Golob: Ne čakaj na vikend
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