Culture Change That Sticks with Matt Wool of Acceleration Partners

The Secret Thoughts of CEO's Podcast

Many companies today have studied Patrick Lencioni’s The Five Dysfunctions of a Team, but few that I have come across have implemented it in a permanent, sustainable way. I am excited to present Matt Wool, CEO of Acceleration Partners as his company is one of the few who have. In 2012, he was the 4th employee of the company who now has well over 300 employees. During his time there, he has been a large driver of their success including numerous placements on the Inc 500 and awards for Best Places to work in Forbes and Glassdoor. This episode is full of how we can improve communication, vulnerability, self-awareness, collaboration, accountability and more within our organization.

What You’ll Learn:

• Creating a culture of accountability
• Encouraging collaboration as a 100% virtual company
• How Matt models vulnerability for his team
• Strategies to becoming more self-aware and how you are being perceived as a leader
• How to foster connection within your team
• Why initiatives don’t stick and what to do about it
• What to look for when searching for a marketing partner
• Why diversification is crucial in your marketing plan

Resources:

www.accelerationpartners.com

https://twitter.com/accelerationpar

https://www.linkedin.com/in/matthew-wool-67a3aa5

Bio: Matthew Wool is the CEO of Acceleration Partners. After joining the company as its fourth employee in 2012, Matt served as General Manager and then President of the company before becoming CEO in 2021. During his tenure, Matt has been a driver of Acceleration Partners’ success including the company’s numerous placements on the Inc. 500 list of fastest growing private companies, multiple Most Effective Agency nods from the Performance Marketing Awards, and numerous Best Place to Work awards from Forbes and Glassdoor. Matt is a member of the Fast Company Executive Board and is a frequent speaker at performance marketing industry events.