Data-Driven CMO: Carla Hassan (CMO, JPMorgan Chase)

Pros & Content Brief

Skip to…

• (01:12) - How did Carla start her journey as a marketer?
• (03:59) - How has Carla navigated the career transition from CPG to the financial industry?
• (05:57) - Put the customer at the heart of marketing to make an impact.
• (07:16) - What's the hardest thing to explain to non-marketers about marketing?
• (08:02) - Marketing doesn't exist if it doesn't drive growth
• (09:23) - What is growth for a large brand?
• (12:22) - How Carla Hassan handled the Toys R Us bankruptcy while it was happening
• (14:54) - There are little failures every day; learn from them and use them to enrich yourself.
• (16:10) - Using data to make decisions, not prove something was a success.
• (18:41) - Why don't data teams think growth is their responsibility, too?
• (21:32) - What's the organizational structure for data and marketing at JPMorgan Chase?
• (24:31) - How can we use customer data appropriately, and in a relevant way?
• (26:36) - Using data internally for efficiency and feedback loops
• (29:39) - How do you think about content for the full journey?
• (33:28) - What changes in strategy will JPMorgan chase employ in the next 12 months?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.