272. Ivan Estrada: How to Brand with Purpose: the 3 essentials

Top Real Estate Agents Tell How They Do It: Jere Metcalf Podcast

Today I’m talking to Ivan Estrada with Douglas Elliman in Beverly Hills. Ivan is not just a top luxury real estate agent, he is the Best Selling Author of Brand with Purpose.
Ivan has been featured on Bravo’s “Million Dollar Listing”, HGTV’s “House Hunters” and NBC’s “Open House” as a Los Angeles T.V. personality and is continuously featured in the L.A. Times, NY Times, Forbes, Curbed LA, The Hollywood Reporter & Dwell Magazine.
Ivan come into the business an unlikely candidate for the ranks of luxury, especially in Beverly Hills. Being acutely aware this, in the beginning, what was true about him, his humble origins, being from Mexico, growing up on the other side of the tracks his father a janitor, Ivan originally covered up and kept it all a secret. As he worked hard and grew his business he came to realize that hiding who he was was actually holding him back.
Ivan shares his story and talks about how to find your passion, stay true to your story, accelerate your career, and How to Brand with Purpose.

• 00:00 - Ivan Estrada: How to Brand with Purpose: the 3 essentials.
• 05:17 - Ivan talks about his life story and his book
• 08:04 - Values, Principles, and Foundation: Formula for success
• 18:11 - What makes Ivan so awesome
• 21:59 - How does he define principles?
• 24:51 - Artist to CPA: How does that work?
• 30:09 - What is the key to transformations?
• 33:25 - Some tips on successful career
• 39:32 - How Ivan handles the challenges in his life
• 42:19 - What he learned when he became an agent
• 51:00 - The Final 3
• 52:59 - The biggest takeaway people get from Ivan’s book (Brand with Purpose)

People/Resources Mentioned

• Chris Voss
• Douglas Element
• Jack Cotton
• Belinda Carlisle
• Mark Batson
• Alicia Keys
• Dr. Dre

Books-

• Brand With Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career by Ivan Estrada
• Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
• Selling Luxury Homes by Jack Cotton

Quote
"Do an audit on yourself; identify your foundation's principles and values, take action and watch your career transform."
Jere interviews the world’s most renowned and best real estate agents around the country and the world.
These outstanding Agents tell their stories, how they got into the business, and what has made them successful in one of the oldest and most competitive industries.
All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”
www.JereMetcalfPodcast.com
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Chapters

1. Ivan Estrada: How to Brand with Purpose: the 3 essentials. (00:00:00)

2. Ivan talks about his life story and his book (00:05:17)

3. Values, Principles, and Foundation: Formula for success (00:08:04)

4. What makes Ivan so awesome (00:18:11)

5. How does he define principles? (00:21:59)

6. Artist to CPA: How does that work? (00:24:51)

7. What is the key to transformations? (00:30:09)

8. Some tips on successful career (00:33:25)

9. How Ivan handles the challenges in his life (00:39:32)

10. What he learned when he became an agent (00:42:19)

11. The Final 3 (00:51:00)

12. he biggest takeaway people get from Ivan’s book (Brand with Purpose) (00:52:59)