Episode 5 - Investor chat: Larry Goins from Neighborhood Housing Group

That Real Estate Tech Guy

Host Jordan Samuel Fleming talks with Larry Goins, real estate investor, CEO of The Goins Group, and founder of the Neighborhood Group, a multi-regional real estate investment firm.
Jordan and Larry talk about the importance of number tracking, lead follow-up and knowing your technology limits in order to trust a system rather than trying to do everything yourself.
“We buy all of our properties over the phone. I know my limits: we use technology, but I don't create it. I don't claim to know how it works. I just know it works. And that's all I need to know.” - Larry Goins
Larry gushes about the power of automation when your CRM and phone system are deeply integrated, detailing an automated follow-up sequence that helped revive an old lead and close a deal. The importance of follow-up – whether manual or automated – can never be overlooked!
“The fortune is in the follow up, right? The fortune is in the follow up, that's where probably 40 to 45, maybe sometimes 50% of our closings each month, are from old leads”
As the conversation shifts towards KPIs, the two discuss how invaluable good data is to a company. Whether it’s in marketing, finance or operations, having trackable KPIs helps keep everyone accountable – even the CEO! Instead of relying on someone’s personal account of what happened, your technology should paint the most accurate picture of what actions occurred. Analyzing data leads to action, which leads to growth and revenue.
Tune into the episode to hear more about how keeping it simple at the start allowed Larry to really grow his business, as well as the one thing Larry wishes he had known when he started in real estate 35 years ago. (Here’s a hint: think bigger!)
About Larry Goins
Larry has been investing in real estate for over 35 years. Currently, he serves on the Leadership Team for and has previously been president of the Metrolina Real Estate Investors Association in Charlotte NC, an organization that has over 350 members and is the local chapter of the National Real Estate Investors Association.
Larry is an active real estate investor and has traveled throughout the United States speaking and training audiences at conventions, expos, and Real Estate Investment Associations on his strategies for buying and selling houses. Larry has also written several books on real estate investing that are available wherever books are sold.
Between speaking engagements and mentoring other investors, Larry oversees the daily operations of his investing business. He’s bought close to 1000 properties in 12 different states, and currently buys 7-12 properties a month from his offices in Lake Wylie, SC with his team.
Visit Larry's website
About That Real Estate Tech Guy Podcast
That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.
Interested in being a guest? Head to thatrealestatetechguy.com and let us know!
For more information about smrtPhone, the only all-in-one CRM phone system check out https://www.smrtphone.io/