The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Data-Driven CMO: Vineet Mehra (CMO, Chime)
Manage episode 343875863 series 3238748
Content provided by Knotch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knotch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
- 01:55 - Vineet's journey to CMO
- 05:00 - Marketing is growth.
- 07:23 - How to approach the work you can't measure
- 09:12 - How does data function in your team
- 12:15 - How do you think about the interplay between data, content, and decision-making
- 15:02 - Who is responsible for optimizing the full customer journey?
- 17:08 - Think of content relative to the part of the funnel you are trying to activate, and create appropriate goals
- 18:03 - What's going to change tactically in the next 12 months?
- 20:49 - Does growth still matter in the face of the economic forecast?
- 22:21 - Every CMO dreams of $0 investment for growth
- 23:17 - Three waves of marketing evolution
- 25:59 - Your marketing recipe has to constantly evolve
- 27:05 - We're in a new age where creativity AND data drive performance
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
97 episodes
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Manage episode 343875863 series 3238748
Content provided by Knotch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knotch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
- 01:55 - Vineet's journey to CMO
- 05:00 - Marketing is growth.
- 07:23 - How to approach the work you can't measure
- 09:12 - How does data function in your team
- 12:15 - How do you think about the interplay between data, content, and decision-making
- 15:02 - Who is responsible for optimizing the full customer journey?
- 17:08 - Think of content relative to the part of the funnel you are trying to activate, and create appropriate goals
- 18:03 - What's going to change tactically in the next 12 months?
- 20:49 - Does growth still matter in the face of the economic forecast?
- 22:21 - Every CMO dreams of $0 investment for growth
- 23:17 - Three waves of marketing evolution
- 25:59 - Your marketing recipe has to constantly evolve
- 27:05 - We're in a new age where creativity AND data drive performance
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
97 episodes
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Similar to Pros & Content Brief
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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