Web3 is a Vibe feat. Serial Entrepreneur David Leiberman

Room For Growth

For David Leiberman, Web3 and music share more similarities than differences. Notably, they connect, empower, and inspire. That’s at the core of the three chart-topping apps that David launched with co-founder Sammy Rubin: the kids’ music and illustration app Mibblio, short-form video creation, and editing platform Triller, and Disney Karaoke: Frozen (no explanation needed). Here, David reveals how he and co-creator Sammy Rubin’s products garnered accolades like the highest-grossing app in 100 countries and a surprise feature in the iOS App Store. Hint: it involves a little bit of marketing magic.

Now, David’s about to launch another big product: Console.xyz. Think next-gen Discord — a chat platform designed for decentralized Web3 and NFT communities that puts data ownership back in the hands of the individual. Did we just hear a collective gasp from growth marketers everywhere?

Topics discussed:

• The best Web3 definition we’ve ever heard
• The marketing brilliance of Taylor Swift’s Midnights album
• The most embarrassing app Billy uses every day
• Structured creativity in the music industry and childhood education spaces
• Metrics to measure an app’s “stickiness” — they’re probably not what you think

Keep the growth going:

• Read the episode transcription
• Connect with David Leiberman, Co-Founder of Console.xyz, and Triller on LinkedIn
• Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
• Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
• Follow WillowTree on LinkedIn