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Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!
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The Purpose @ Work Podcast explores the future of work through the lens of people and purpose. Nourish the leader inside you and learn from change-makers, innovators and other heart-centered leaders about their personal stories and progressive people-first ideas that really work. Spencer Jacobson is a startup founder, speaker, student of purpose and advocate for business as a catalyst for social change. If you believe in Peter Drucker’s phrase, “culture eats strategy for breakfast”, this pod ...
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Learn how to systematically and consistently create profound innovation. Break through traditional thinking! Scott Amyx is a globally renowned expert in product innovation that integrates exponential technologies, out-of-the-box thinking and proven science and research methodologies to create breakthrough new innovations for organizations. On his Forbes column and now on this podcast, he shares research-based best practices on how to generate profound, new-to-the-world innovations that have ...
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In this episode of Room for Growth, Billie sits down with accomplished CMO Pauline Reader. With a career that includes CMO and SVP marketing leadership positions with renowned brands such as eBay, Minted, and Stitch Fix, and most recently Podium, a communication SaaS platform for SMBs and larger enterprises. Pauline now runs Reader Consulting, wher…
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Today I am joined by Dr. Rebecca Homkes, a high-growth strategy specialist and CEO and executive advisor. She is a Lecturer at the London Business School, Faculty at Duke Corporate Executive Education, Advisor and Core Faculty for Boston Consulting Group University, and a former fellow at the London School of Economics Centre for Economic Performan…
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In this episode of Room for Growth, Billie is joined by two WillowTree colleagues, Kate Gallaher (Partner & VP, Head of Financial Services) and Caitlin Watson (Partner, Marketing Services), as they delve into global loyalty in financial services. Focusing on credit card payment processors and retail banks, they explore the complexities of building …
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On the heels of Adobe Summit, we’re joined by Brightline Chief Technology and Digital Innovation Officer Kevin McAuliffe as he and Billie dive deep into brand loyalty, building trust, technology innovation, and what it means to be a leader today. Brightline partnered with WillowTree to achieve its vision of fully modernizing train travel. Tapping i…
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Interview with Dr. Jan Carney, Associate Dean for Public Health and Health Policy, University of Vermont. Dr. Carney is active in public health practice, research, education, and service. She served as Vermont’s Commissioner of Health under three gubernatorial administrations, championing improvements in children’s health insurance, preventing teen…
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We are just days away from Adobe Summit: our bags are packed and we are bringing an all-star crew to Las Vegas. But before we head out to one of the largest MarTech conferences in the world, we’re connecting with Mike Kellner, TELUS Director - AI Data & Analytics. Mike shares win stories from the leading global telecommunications providers’ recent …
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Entrupy works to protect businesses, consumers and borders from transacting in counterfeit goods and to enable trust in transactions across the “physical goods ecosystem.” Entrupy is actively participating in the global fight against counterfeiting to ensure its partners are guaranteeing the authenticity of their products through microscopy and ima…
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Today I am joined by Dr. Anastasia Volkova, CEO of Regrow Ag, a company that combines agronomy, soil and carbon modeling, and digital technology to deliver scalable and verifiable solutions for resilient agriculture. With a PhD in Aerospace Engineering, she leverages her expertise in data analysis, remote sensing, and machine learning to drive clim…
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Fresh off her whirlwind experience at Forge 23, Braze’s annual customer conference for marketers and their tech partners, Billie highlights some of the biggest brands there, her favorite moments, and the most exciting predictions for 2024. Spoiler alert: It’s an exciting time for marketing, and you’ll want to listen before deep-diving into strategy…
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Digital sports media offers many immersive options for fans, whether they’re streaming pre-game analysis, attending games live at the stadium, or interacting with player content during their commute. But with all that noise, it can be challenging for sports media brands to break through, especially with so many gaps and roadblocks in the fan experi…
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It’s a bittersweet 50th episode of Room For Growth as Billy Fischer announces his departure from the podcast and from WillowTree. In this, their last episode as co-hosts of Room For Growth, Billy and Billie discuss their top 5 reflections, their favorite projects, and other rewarding experiences they’ve shared working together over the past 12 year…
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The days of companies announcing core values and automatically earning public trust are over. Authenticity and proof through action are crucial, and in designing loyalty programs and growth campaigns for clients, WillowTree’s Design practice works with clients to leverage more than technology and data as growth drivers — they’re leveraging the bran…
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Earning a competitive edge through customer experience is vital to building consumer trust and loyalty. But often this responsibility is shared across multiple departments with different motivations and communication styles. Another challenge many companies face is adapting to emerging trends in the MarTech landscape, including AI, personalization …
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Preparing for the future of AI is a top priority for startups and Fortune 500 companies alike. Where’s the best place to start? When it comes to brand messaging in digital marketing, how will AI impact the ‘era of authenticity’? How will increasingly ubiquitous AI chatbots affect customer engagement as they become another competitor for attention a…
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Fashion retail is notoriously competitive and constantly evolving, creating many unique challenges for marketers. With the largely forgotten in-store experience taking a backseat to its digital counterpart, how do we bridge that gap? Ultimately, in today’s climate, success comes down to effectively using technology to gain customer insight. For Sar…
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We’re back with Season 3 of Room For Growth, taking a deep dive into the financial services industry with Chris O’Brien from M&T Bank. With artificial intelligence proliferating in more and more industries, many financial marketers are in a test-and-learn phase to discover AI use cases with truly impactful business outcomes. In contrast, large bank…
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The Partnership for Inclusive Innovation is a public-private partnership that launched in 2020 to lead coordinated, statewide efforts to position Georgia as the Technology Capital of the East Coast. Dedicated to advancing innovation, opportunity, and shared economic success across the state, the organization’s focus on community research, student e…
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As we bid farewell to our second season of Room For Growth, we can't help but feel overwhelmed with gratitude for our incredible listeners and supporters. Throughout Season Two, we had the privilege of hosting memorable guests, including Rand Fishkin (SEO and content marketing "legend"), Courtney Bradley from Delta, Simon Cassels from GoodRx, Micha…
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The COVID pandemic upended education as we know it. School closings affected 1.5 billion students globally, demand for virtual learning surged, and new concerns emerged around teacher shortages. Even as this week marks the “official” end of the COVID-19 global health emergency, no signs indicate that the education sector will return to its pre-pand…
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Some tech leaders are voicing their concerns as generative AI continues advancing at its breathtaking pace. In March, over 1000 tech leaders signed an open letter calling to halt AI development. Just recently, the “Godfather of AI” Geoffrey Hinton quit his role at Google, joining a growing body of technologists warning companies of the danger of AI…
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