Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!
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The Purpose @ Work Podcast explores the future of work through the lens of people and purpose. Nourish the leader inside you and learn from change-makers, innovators and other heart-centered leaders about their personal stories and progressive people-first ideas that really work. Spencer Jacobson is a startup founder, speaker, student of purpose and advocate for business as a catalyst for social change. If you believe in Peter Drucker’s phrase, “culture eats strategy for breakfast”, this pod ...
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Learn how to systematically and consistently create profound innovation. Break through traditional thinking! Scott Amyx is a globally renowned expert in product innovation that integrates exponential technologies, out-of-the-box thinking and proven science and research methodologies to create breakthrough new innovations for organizations. On his Forbes column and now on this podcast, he shares research-based best practices on how to generate profound, new-to-the-world innovations that have ...
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Finding the North Star for Your AI Strategy feat. CMO and eCommerce Leader Pauline Reader
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In this episode of Room for Growth, Billie sits down with accomplished CMO Pauline Reader. With a career that includes CMO and SVP marketing leadership positions with renowned brands such as eBay, Minted, and Stitch Fix, and most recently Podium, a communication SaaS platform for SMBs and larger enterprises. Pauline now runs Reader Consulting, wher…
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Interview with Jinyong Lee, CEO of Kryptos Biotechnologies
34:07
34:07
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Kryptos Biotechnologies uses photothermal heating technology to generate and control heat for fast and accurate Polymerase Chain Reaction to build an integrated sample-to-answer molecular diagnostics system for point-of-care testing.By Scott Amyx
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Interview with Phil Markunas, CTO of Standard Practice.ai
31:14
31:14
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Standard Practice.ai is an AI voice software platform that automates outbound calls for medical practices.By Scott Amyx
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Interview with Tobias Dengel, President of WillowTree
28:10
28:10
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Author of In The Sound of the Future: The Coming Age of Voice Technology.By Scott Amyx
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Interview with Dr. Rebecca Homkes, Faculty at London Business School & Duke
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Today I am joined by Dr. Rebecca Homkes, a high-growth strategy specialist and CEO and executive advisor. She is a Lecturer at the London Business School, Faculty at Duke Corporate Executive Education, Advisor and Core Faculty for Boston Consulting Group University, and a former fellow at the London School of Economics Centre for Economic Performan…
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Financial Services Loyalty on a Global Scale feat. WillowTree's Kate Gallaher and Caitlin Watson
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44:10
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In this episode of Room for Growth, Billie is joined by two WillowTree colleagues, Kate Gallaher (Partner & VP, Head of Financial Services) and Caitlin Watson (Partner, Marketing Services), as they delve into global loyalty in financial services. Focusing on credit card payment processors and retail banks, they explore the complexities of building …
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Interview with Ted Moser, Senior Partner at Prophet
34:57
34:57
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Ted Moser is the co-author of Winning Through Platforms and a Senior Partner at Prophet, a growth and transformation consultancy.By Scott Amyx
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Interview with Jeff Wetzler, Co-CEO of Transcend
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33:15
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Today I am joined by Jeff Wetzler, Co-CEO of Transcend, and the author of ASK: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs in Leadership and Life.By Scott Amyx
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Building Customer Loyalty Throughout the Journey feat. Brightline Trains CTO Kevin McAuliffe
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57:08
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On the heels of Adobe Summit, we’re joined by Brightline Chief Technology and Digital Innovation Officer Kevin McAuliffe as he and Billie dive deep into brand loyalty, building trust, technology innovation, and what it means to be a leader today. Brightline partnered with WillowTree to achieve its vision of fully modernizing train travel. Tapping i…
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Interview with Marit Rødevand, CEO of Strise
26:37
26:37
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Strise offers an end-to-end AML Automation Cloud that addresses both the data and workflow problems, and by doing so, Strise contributes to a more streamlined, effective, and error-free AML process for regulated companies.By Scott Amyx
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Interview with Dan Harden, CEO of Whipsaw
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37:44
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A product design and experience innovation company.By Scott Amyx
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Interview with Barry Lunn, CEO of Provizio
34:14
34:14
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Provizio is a provider of low-cost advanced perception imaging radar that is reliable in all-weather conditions, delivering solutions for safe, cost-effective and scalable L3+ autonomy.By Scott Amyx
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Interview with Dr. Jan Carney, Associate Dean for Public Health and Health Policy, University of Vermont
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30:36
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Interview with Dr. Jan Carney, Associate Dean for Public Health and Health Policy, University of Vermont. Dr. Carney is active in public health practice, research, education, and service. She served as Vermont’s Commissioner of Health under three gubernatorial administrations, championing improvements in children’s health insurance, preventing teen…
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Interview with Jay Persaud, EY Global Emerging Technology Ecosystem Leader
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35:09
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Interview with Jay Persaud, EY Global Emerging Technology Ecosystem LeaderBy Scott Amyx
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Freddie Sarhan, CEO of Sapphire Technologies
35:34
35:34
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Sapphire Technologies’ Turboexpander solution harnesses the power of gas expansion for clean energy recovery.By Scott Amyx
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Interview with Nicholas Svensson, CEO of SMART Technologies
21:51
21:51
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SMART Technologies is a provider of smart interactive whiteboards for classrooms and boardrooms around the world.By Scott Amyx
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Reducing Call Center Volume with Adobe Customer Journey Analytics feat. TELUS’s Mike Kellner
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We are just days away from Adobe Summit: our bags are packed and we are bringing an all-star crew to Las Vegas. But before we head out to one of the largest MarTech conferences in the world, we’re connecting with Mike Kellner, TELUS Director - AI Data & Analytics. Mike shares win stories from the leading global telecommunications providers’ recent …
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Interview with Paul Stonick, Vice President at SCADpro
31:55
31:55
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SCADpro—Savannah College of Art and Design’s in-house design, research, and innovation studio—generates innovative designs and products for the world's most influential brands, including Google, Amazon, Apple, NASA, David Yurman, Deloitte, Delta, BMW, Volvo, Uber and Mayo Clinic.By Scott Amyx
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Kajabi is an all-in-one platform for knowledge creators that help them turn what they know into sustainable online businesses.By Scott Amyx
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Interview with Vidyuth Srinivasan, CEO of Entrupy
34:09
34:09
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Entrupy works to protect businesses, consumers and borders from transacting in counterfeit goods and to enable trust in transactions across the “physical goods ecosystem.” Entrupy is actively participating in the global fight against counterfeiting to ensure its partners are guaranteeing the authenticity of their products through microscopy and ima…
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Interview with Lucy Parker Co-Author of The Activist Leader
30:26
30:26
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Interview with Paul McEnroe, Developer of the Barcode
35:53
35:53
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Paul V. McEnroe is the developer of the barcode. He is an award-winning engineer, distinguished scholar, and the IBM mogul celebrates the 50-year anniversary of his team’s most famous creation.By Scott Amyx
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Interview with Shahar Bin-Nun, CEO of Tactile Mobility
33:20
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Tactile Mobility offers a high-resolution tactile sensing and data analytics platform. By embedding the software inside the vehicle ECU Tactile Mobility leverages the in-vehicle physical sensors and produces digital twins of the vehicle health, as well as the road conditions along the way.By Scott Amyx
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Interview with Dr. Anastasia Volkova, CEO of Regrow Ag
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34:40
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Today I am joined by Dr. Anastasia Volkova, CEO of Regrow Ag, a company that combines agronomy, soil and carbon modeling, and digital technology to deliver scalable and verifiable solutions for resilient agriculture. With a PhD in Aerospace Engineering, she leverages her expertise in data analysis, remote sensing, and machine learning to drive clim…
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Announcing New Braze Features and Other Highlights from Braze Forge 2023 feat. WillowTree’s Billie Loewen
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21:36
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Fresh off her whirlwind experience at Forge 23, Braze’s annual customer conference for marketers and their tech partners, Billie highlights some of the biggest brands there, her favorite moments, and the most exciting predictions for 2024. Spoiler alert: It’s an exciting time for marketing, and you’ll want to listen before deep-diving into strategy…
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Enhancing the Sports Media Experience feat. WillowTree’s “2 Weeks To Better” Marketing Experts
37:39
37:39
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Digital sports media offers many immersive options for fans, whether they’re streaming pre-game analysis, attending games live at the stadium, or interacting with player content during their commute. But with all that noise, it can be challenging for sports media brands to break through, especially with so many gaps and roadblocks in the fan experi…
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Embracing Partnership: Lessons from 12 Years at WillowTree feat. Billy Fischer
19:26
19:26
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It’s a bittersweet 50th episode of Room For Growth as Billy Fischer announces his departure from the podcast and from WillowTree. In this, their last episode as co-hosts of Room For Growth, Billy and Billie discuss their top 5 reflections, their favorite projects, and other rewarding experiences they’ve shared working together over the past 12 year…
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Owning Your Brand Narrative feat. WillowTree's Adam Nemett
36:23
36:23
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36:23
The days of companies announcing core values and automatically earning public trust are over. Authenticity and proof through action are crucial, and in designing loyalty programs and growth campaigns for clients, WillowTree’s Design practice works with clients to leverage more than technology and data as growth drivers — they’re leveraging the bran…
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Navigating Adobe Experience Cloud feat. WillowTree’s Tony Ferreira
43:59
43:59
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Earning a competitive edge through customer experience is vital to building consumer trust and loyalty. But often this responsibility is shared across multiple departments with different motivations and communication styles. Another challenge many companies face is adapting to emerging trends in the MarTech landscape, including AI, personalization …
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Unpacking the AI Implementation Landscape feat. Voicebot.ai CEO Bret Kinsella
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49:03
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Preparing for the future of AI is a top priority for startups and Fortune 500 companies alike. Where’s the best place to start? When it comes to brand messaging in digital marketing, how will AI impact the ‘era of authenticity’? How will increasingly ubiquitous AI chatbots affect customer engagement as they become another competitor for attention a…
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Interview with Hortense le Gentil, Author of The Unlocked Leader
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28:37
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Hortense le Gentil is the author of THE UNLOCKED LEADER: Dare to Free Your Own Voice, Lead with Empathy, and Shine Your Light in the World, who reveals how anyone can learn to shift their sights from the impossible-to-achieve superhero leader ideal to an effective human leader.By Scott Amyx
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The Secrets of Customer-Centric Branding feat. Saks OFF 5TH Chief Marketing and Analytics Officer Sara Griffin
31:41
31:41
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31:41
Fashion retail is notoriously competitive and constantly evolving, creating many unique challenges for marketers. With the largely forgotten in-store experience taking a backseat to its digital counterpart, how do we bridge that gap? Ultimately, in today’s climate, success comes down to effectively using technology to gain customer insight. For Sar…
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Finance MarTech and AI Experimentation feat. M&T Bank's Chris O'Brien
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46:10
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We’re back with Season 3 of Room For Growth, taking a deep dive into the financial services industry with Chris O’Brien from M&T Bank. With artificial intelligence proliferating in more and more industries, many financial marketers are in a test-and-learn phase to discover AI use cases with truly impactful business outcomes. In contrast, large bank…
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Interview with Debra Lam, Founding Director of the Partnership for Inclusive Innovation
27:05
27:05
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The Partnership for Inclusive Innovation is a public-private partnership that launched in 2020 to lead coordinated, statewide efforts to position Georgia as the Technology Capital of the East Coast. Dedicated to advancing innovation, opportunity, and shared economic success across the state, the organization’s focus on community research, student e…
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Interview with Meredith Broussard, Associate Professor at NYU
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26:42
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Meredith Broussard is an associate professor at the Arthur L. Carter Journalism Institute of New York University and the research director at the NYU Alliance for Public Interest Technology. She is the author of More Than a Glitch: Confronting Race, Gender, and Ability Bias in Tech (MIT Press, 2023).…
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Interview with Karthee Madasamy, Managing Partner at MFV Partners
30:27
30:27
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Early stage venture fund in Silicon Valley targeting technology disruptions in traditional industries.By Scott Amyx
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Interview with David McFarland, CEO of Coterie Insurance
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29:53
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Today I am joined by David McFarland, co-founder and CEO of Coterie Insurance, an insurance technology company that is rethinking the way small business insurance operates by incorporating speed, simplicity, and service into the commercial insurance experience.By Scott Amyx
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Astor Perkins Panel on Climate Activism April 2023
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29:30
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Today I am joined by Nick Engelfried, Activist & Author and Ilana Cohen, Youth Climate Activist and Freelance Climate Journalist at Harvard on the role of climate activism on legislation and capital.By Scott Amyx
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Today I am joined by Dr. Dave Coleman, CEO of PickNik Robotics, Jordan Kretchmer, CEO of Rapid Robotics and Dr. Wesley Zheng, CEO of Posh Robotics.By Scott Amyx
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Astor Perkins Panel on Space Debris Removal April 2023
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Today I am joined by Luc Piguet, CEO of ClearSpace.By Scott Amyx
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Astor Perkins Panel on SpaceX's Starship April 2023
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31:34
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Today I am joined by Dr. Abhishek Tripathi, Director of Mission Operations, UC Berkeley Space Sciences Laboratory and Dr. Andy Lapsa, CEO of Stoke Space.By Scott Amyx
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Astor Perkins Keynote on Methane Emissions April 2023
25:20
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Today I am joined by Professor Steven Wofsy, Abbott Lawrence Rotch Professor of Atmospheric and Environmental Science, Harvard University.By Scott Amyx
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As we bid farewell to our second season of Room For Growth, we can't help but feel overwhelmed with gratitude for our incredible listeners and supporters. Throughout Season Two, we had the privilege of hosting memorable guests, including Rand Fishkin (SEO and content marketing "legend"), Courtney Bradley from Delta, Simon Cassels from GoodRx, Micha…
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What’s Ahead in EdTech Marketing feat. Pearson’s Michael Collins
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40:03
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The COVID pandemic upended education as we know it. School closings affected 1.5 billion students globally, demand for virtual learning surged, and new concerns emerged around teacher shortages. Even as this week marks the “official” end of the COVID-19 global health emergency, no signs indicate that the education sector will return to its pre-pand…
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Interview with Ido Savir, CEO of SuperMeat
25:24
25:24
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SuperMeat is a food-tech company working to supply the world with high-quality meat grown directly from animal cells.By Scott Amyx
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Building Loyalty Through Trust feat. SafeGuard Cyber’s George Kamide
50:08
50:08
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50:08
Some tech leaders are voicing their concerns as generative AI continues advancing at its breathtaking pace. In March, over 1000 tech leaders signed an open letter calling to halt AI development. Just recently, the “Godfather of AI” Geoffrey Hinton quit his role at Google, joining a growing body of technologists warning companies of the danger of AI…
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Interview with Kristina Simmons, Managing Partner of Overwater Ventures
31:34
31:34
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Overwater Ventures is an early-stage VC firm.By Scott Amyx
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