Best WillowTree Podcasts (2024)

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#398: Loyalty360 Loyalty Live | Caitlin Watson and David Shaw, WillowTree 22:46

21h ago22:46

22:46

Send us a text Founded in 2008, WillowTree was built on a heritage of mobile applications. While the company still engages in much of that work, it’s grown into other areas in support of brands, including strategy and consulting, data and artificial intelligence (AI), digital marketing, loyalty program design, and more. WillowTree works alongside b…

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#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts 11:53

7h ago11:53

11:53

Send us a text When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the…

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#400: Loyalty360 Loyalty Live | Todd Hedberg, The Lacek Group 24:07

3d ago24:07

24:07

Send us a text Founded in 1993, The Lacek Group designs, builds, and maintains loyalty programs for top brands across the globe. As part of the Ogilvy network, the Lacek team converts disconnected tech stacks and processes into successful CRM programs powered by data-driven strategies. The company helps brands deliver relevant messaging at scale ac…

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Accelerating Growth and Enriching Loyalty in QSR feat. Scooter’s Coffee’s Mitch Walden 55:00

2d ago55:00

55:00

After three inspiring days at Braze Forge 2024 in Las Vegas, Billie sits down with Mitch Walden, Senior Director of Digital & Loyalty at Scooter's Coffee, to discuss the company's remarkable digital transformation journey. Scooter’s Coffee, one of the nation’s fastest-growing drive-thru coffee franchise companies, partnered with WillowTree to assis…

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#399: Church’s Texas Chicken: Launching the REAL REWARDS Program and Developing a True Omnichannel Experience 16:46

9h ago16:46

16:46

Send us a text Inspired by its San Antonio roots, Church’s Texas Chicken® has served flavorful fried chicken for over 72 years. Founded by George W. Church in a location across the street from the iconic Alamo, the restaurant was first known as Church’s Fried Chicken To-Go®. Today, there are 800 Church’s locations in the U.S., spanning 25 states pl…

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#397: Carter’s: Engaging the Next Generation of Customers with Creative Campaigns and Conversations 23:02

2d ago23:02

23:02

Send us a text Founded by William Carter, children’s apparel retailer Carter’s is nearly a 165-year-old company that helps parents navigate parenthood. Today, the company operates more than 1,000 stores worldwide. Carter’s family of brands—including Carter’s, OshKosh B’gosh, Little Planet, and Skip Hop—are recognized across the globe and available …

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#396: Hilton: A Growing Portfolio, Strategic Partnerships, and Digital Innovation Create a Better Customer Experience for Guests 27:02

7d ago27:02

27:02

Send us a text Hilton is a leading global hospitality company with 24 world-class brands for all guests’ stay needs at over 7,800 properties across 126 countries and territories. Through acquisitions that allow for more destination choices, technology innovations that make processes easier for guests, and brand partnerships that offer guests and Hi…

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#395: Paris Baguette: Rolling Out a New Rewards Program and Cultivating Emotional Loyalty by Spreading Joy 15:33

15d ago15:33

15:33

Send us a text Paris Baguette specializes in whole cakes, pastries, and breads, as well as artisan coffees, sandwiches, and other savory items. Globally, the brand has over 4,000 locations. In North America, the brand currently counts almost 200 locations. To learn about Paris Baguette’s recent changes to its loyalty program as part of a broader ef…

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#394: JOANN: Engaging the Next Generation of Creators and Launching the “JO-AND” Rebrand Campaign 16:35

16d ago16:35

16:35

Send us a text JOANN is an iconic 80-year-old brand that’s continued to succeed over the years by prioritizing relevancy with each new generation. JOANN operates approximately 850 stores in 49 states, and while the brand is the number one retailer in “all things fabric and sewing,” it also carries a large assortment of crafts, arts and crafts, and …

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#393: Edible Brands: Growing Emotional Loyalty by Giving Consumers Convenience and Quality 18:16

17d ago18:16

18:16

Send us a text Edible Brands was founded in 1999 by Tariq Farid, and the company has revolutionized the gifting industry by merging the innovation of a powerful e-commerce platform with locally owned brick-and-mortar locations worldwide. The brand’s expansive footprint and delivery network sets it apart. Edible can deliver to 80% of U.S. households…

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#392: Harps Food Stores: Being “Live” in POS Transactions and Driving Increased Customer Engagement 16:43

22d ago16:43

16:43

Send us a text Harps Food Stores was founded in 1930 by Harvard and Floy Harp. Today, headquartered in Springdale, Arkansas, the grocery retailer counts 147 stores in six states, offering conventional to cost-plus formats. The company is the largest employee-owned company in the state. To gain more insight into today’s grocery retail industry while…

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What We're Seeing and Hearing: September 13, 2024 10:08

1M ago10:08

10:08

Send us a text What we are seeing and hearing for the week ending September 13th, 2024. Today we are going to discuss the top 8 challenges related to customer loyalty. Loyalty360 has the privilege of being in a unique space in the customer loyalty industry, we hear from the leading brands and technology companies as to the “state” of the industry. …

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#391: Loyalty360 Loyalty Live | Dr. J.R. Slubowski, Kobie 25:33

1M ago25:33

25:33

Send us a text Kobie provides robust solutions for its brand partners. Thoughtful design on the front end, coupled with extensible, configurable technology, leads to a seamless customer experience. The company takes a strategy-led, technology-enabled approach as it works to narrow down to what truly drives a consumer to be loyal at an emotional lev…

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#390: David’s Bridal: Cultivating the Next Generation of Customers by Prioritizing Emotional Loyalty Efforts 20:29

2M ago20:29

20:29

Send us a text Emotional loyalty is one of the most important facets of customer loyalty. Understanding what drives it and being able to leverage it throughout all the brand touchpoints is important—and extremely challenging. David’s Bridal focuses on supporting the moments that matter to its customers. The brand endeavors to help customers enjoy t…

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What We're Seeing and Hearing: August 26, 2024 9:05

2M ago9:05

9:05

Send us a text In this week's Loyalty360 What We're Seeing and Hearing, we dive into the ongoing discussions and trends shaping the customer loyalty industry. Key topics include the importance of training and socialization within loyalty programs and the latest insights from our peer group discussions. Highlights: Training and Socialization: We exp…

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#389: Giant Food: Enhancing the Customer Experience by Leveraging a Powerful Digital Loyalty Program and Prioritizing Personalization 34:41

2M ago34:41

34:41

Send us a text Driving customer loyalty can be a difficult task in the best economic times. As the year moves forward, economic headwinds are impacting a significant number of customers in varied ways. One of the industries most impacted is grocery, as customers continue to look for value. Many grocers seek to increase their assortment of private l…

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#388: Blaze Pizza: Personalizing the Guest Experience through Perseverance and a Passion for Customer Engagement 22:33

3M ago22:33

22:33

Send us a text Elevating customer loyalty while driving personalized content, experiences, and incentives that truly resonate with the customer is critically important in today’s marketplace. Loyalty360’s brand members report the need to drive personalization at scale—necessitating a deeper understanding of disparate technologies that require seaml…

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Finding the North Star for Your AI Strategy feat. CMO and eCommerce Leader Pauline Reader 51:01

3M ago51:01

51:01

In this episode of Room for Growth, Billie sits down with accomplished CMO Pauline Reader. With a career that includes CMO and SVP marketing leadership positions with renowned brands such as eBay, Minted, and Stitch Fix, and most recently Podium, a communication SaaS platform for SMBs and larger enterprises. Pauline now runs Reader Consulting, wher…

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#387: Loyalty360 Loyalty Live | Jonathan Silver, Engage People 22:51

3M ago22:51

22:51

Send us a text Engage People is a technology innovation company with a vision to bring technology to the forefront to enable a better customer experience. The company seeks to leverage today’s technologies to drive improved outcomes for brands while elevating loyalty programs and the member experience. Jonathan Silver, CEO of Engage People, has wor…

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#386: Insomnia Cookies: Launching a New Loyalty Program and Building Robust Customer Profiles for Increased Personalization 17:29

3M ago17:29

17:29

Send us a text In 2003, Insomnia Cookies was founded by Seth Berkowitz, a University of Pennsylvania college student seeking a late-night sweet treat—a shared need that turned into an opportunity for Berkowitz on the UPenn campus. He baked cookies in his college house kitchen and delivered them to hungry students in the early hours of the morning. …

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#385: Loyalty360 Loyalty Live | Nowell Outlaw, Switchfly 19:36

3M ago19:36

19:36

Send us a text Switchfly was founded in 2003 as a travel technology startup. Today, Switchfly is a travel experience platform that allows brands to create memorable moments for employees. As a concept, the company is the silent partner in many of the major loyalty programs that consumers recognize. For the last 20 years, the company has been behind…

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#384: Tim Hortons: Cultivating and Increasing Customer Engagement by Leveraging a Unique and Innovative Approach 21:58

3M ago21:58

21:58

Send us a text Affectionally labeled as the “most Canadian brand in Canada,” Tim Hortons is a beloved quick-service restaurant (QSR) featuring coffee and other beverages, delicious donuts, breakfast favorites, and sandwiches. The brand counts more than 5,000 restaurants worldwide—with the majority of them located in Canada. Tim Hortons restaurants …

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#383: Stop & Shop: Increasing Customer Engagement by Leveraging In-store Technology 30:44

3M ago30:44

30:44

Send us a text The company that would eventually become Stop & Shop was founded in 1914 when the Economy Grocery Store opened in Somerville, MA. In four short years, 32 stores made up the thriving grocery chain. By 1942, Stop & Shop, Inc. became the company’s official name, and expansion into surrounding states continued. Today, Stop & Shop is one …

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#382: Loyalty360 Loyalty Live | Tim Glomb, Wunderkind 22:11

3M ago22:11

22:11

Send us a text Wunderkind works alongside clients using an AI-driven performance marketing solution, helping them form stronger brand-audience connections through identification resolution and hyper-personalized triggered messaging. The Wunderkind Identity Network identifies anonymous website traffic through a network that recognizes 9 billion devi…

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Interview with Jinyong Lee, CEO of Kryptos Biotechnologies 34:07

3M ago34:07

34:07

Kryptos Biotechnologies uses photothermal heating technology to generate and control heat for fast and accurate Polymerase Chain Reaction to build an integrated sample-to-answer molecular diagnostics system for point-of-care testing.By Scott Amyx

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#381: Great Wolf Lodge: Making an Impact on the Full Customer Experience by Evolving Customer Loyalty 12:58

4M ago12:58

12:58

Send us a text With more than 20 locations in the U.S., Great Wolf Lodge is a popular chain of hotels featuring water parks and attractions that engage guests with a diverse set of lodging and dining options. Daily events are designed to entice families seeking a fun getaway and water park enthusiasts alike. Great Wolf’s Voyagers Club program provi…

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#380: Loyalty360 Loyalty Live | Daniel Wood, Engaged Nation 15:07

4M ago15:07

15:07

Send us a text Engaged Nation provides a suite of services and solutions designed to captivate, motivate, and drive measurable results. The company’s offerings include interactive web-based incentive programs that align seamlessly with each client’s unique objectives, whether they aim to boost brand visibility, enhance customer lifetime value, or d…

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Interview with Phil Markunas, CTO of Standard Practice.ai 31:14

3M ago31:14

31:14

Standard Practice.ai is an AI voice software platform that automates outbound calls for medical practices.By Scott Amyx

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#379: Author Gary Hawkins Discusses His New Book and How an Evolving Society Impacts Retail Technology 17:22

4M ago17:22

17:22

Send us a text In his new book, BIONIC RETAIL: HOW TO THRIVE IN AN EXPONENTIAL WORLD, author Gary Hawkins discusses how the pace of change outside organizations is accelerating faster than within, creating a growing gap between what once made retail successful and what will be required in the future. There is often a disconnect between shopper expe…

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Ally Financial: Uniting Communities with Sports Partnerships and Elevating the Customer Experience 24:57

4M ago24:57

24:57

Send us a text As a leading digital financial services company, Ally Financial focuses on serving communities and helping customers navigate life milestones and achieve financial goals. From helping customers chart a path to homeownership to planning for retirement, the brand seeks ways to connect with customers in meaningful interactions. Personal…

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Loyalty360 Loyalty Live | Peter Vogel, vPromos 15:13

4M ago15:13

15:13

Send us a text Founded in 2009, vLoyalty is a privately held company headquartered in Dallas, Texas. The company combines the power of payments, card-linking loyalty and promotions, and text messaging to help companies easily enroll, engage, understand, and reward customers to drive repeat visits and sales. vLoyalty offers clients a patented cloud-…

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Loyalty360 Loyalty Live | Kelsey Crookes, Baesman 18:58

4M ago18:58

18:58

Send us a text Baesman Group helps brands solve personalized marketing challenges with a strategic focus on loyalty programs. Their team of customer engagement strategists, made up of former brand-side marketers, specializes in helping their clients truly understand their customers’ buying behaviors and mapping that to their overall loyalty journey…

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Interview with Tobias Dengel, President of WillowTree 28:10

4M ago28:10

28:10

Author of In The Sound of the Future: The Coming Age of Voice Technology.By Scott Amyx

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A&W Restaurants: Building Customer Loyalty through Data-Driven Insights and Personalization 18:28

4M ago18:28

18:28

Send us a text A&W Restaurants was founded in 1919 as a root beer stand in Lodi, California, to welcome the troops home after World War I. As America’s oldest franchise restaurant chain, today, there are nearly 450 locations across the U.S. and another 450 in Asia spanning four markets. The chain is 100% franchisee-owned. The brand ensures franchis…

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Loyalty360 Loyalty Live | Steven Douglas, Addtowallet 15:22

4M ago15:22

15:22

Send us a text Addtowallet.io offers a mobile wallet marketing platform that lets brands create, manage, and distribute digital offers and pass them on to Apple Wallet and Google Pay. Traditional coupons, loyalty cards, gift cards, and event tickets can be made visible and accessible to customers no matter where they are—dynamically updated in real…

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Interview with Dr. Rebecca Homkes, Faculty at London Business School & Duke 32:00

4M ago32:00

32:00

Today I am joined by Dr. Rebecca Homkes, a high-growth strategy specialist and CEO and executive advisor. She is a Lecturer at the London Business School, Faculty at Duke Corporate Executive Education, Advisor and Core Faculty for Boston Consulting Group University, and a former fellow at the London School of Economics Centre for Economic Performan…

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Financial Services Loyalty on a Global Scale feat. WillowTree's Kate Gallaher and Caitlin Watson 44:10

5M ago44:10

44:10

In this episode of Room for Growth, Billie is joined by two WillowTree colleagues, Kate Gallaher (Partner & VP, Head of Financial Services) and Caitlin Watson (Partner, Marketing Services), as they delve into global loyalty in financial services. Focusing on credit card payment processors and retail banks, they explore the complexities of building …

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Interview with Ted Moser, Senior Partner at Prophet 34:57

4M ago34:57

34:57

Ted Moser is the co-author of Winning Through Platforms and a Senior Partner at Prophet, a growth and transformation consultancy.By Scott Amyx

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Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty 19:25

5M ago19:25

19:25

Send us a text Founded in 1982 in Minneapolis, MN, Great Clips, Inc. counts more than 4,400 salons in the U.S. and Canada. The brand is 100% franchisee-owned and is the largest salon brand in the world, employing over 28,000 stylists. The brand prides itself on fast and convenient walk-in haircare services and allows online check-in to minimize the…

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Pure Barre: Forming Strategic Partnerships, Leveraging Customer Data, and Amplifying Brand Awareness 31:28

5M ago31:28

31:28

Send us a text A part of Xponential Fitness, a large global franchise group of boutique fitness brands across verticals including pilates, barre, cycling, rowing, dance, yoga, and more, Pure Barre is a barre-focused franchise boasting over 600 wellness studios across the U.S. and Canada. Thousands of members of all fitness levels enjoy Pure Barre’s…

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Puttshack: Engaging and Educating Customers with a Whimsical Brand Ambassador 22:48

5M ago22:48

22:48

Send us a text The brainchild of Adam Breeden (All Star Lanes, AceBounce, and Flight Club) and brothers Steven and Dave Jolliffe (Topgolf), Puttshack is a high-tech mini golf concept where technology has been injected into the traditional game to make it even more exciting and fun. The 9-hole mini golf games feature Puttshack’s proprietary Trackaba…

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Petco: Engaging Pet Parents and Leveraging Pet Partners To Nurture Emotional Loyalty 26:17

5M ago26:17

26:17

Send us a text In 1965, a mail-order veterinary supplies business named UPCO was founded in San Diego, California. By 1979, it became Petco, and in 1980, the first Petco store located outside of California opened in Tigard, Oregon. Petco’s significant growth began in the late 1980s after acquiring two pet supply chains, WellPoint and the Pet Depart…

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Capillary’s 2024 Loyalty Expo Session: Who would benefit most from attending? 1:35

5M ago1:35

1:35

Send us a text Capillary Technologies is a managed SaaS solution powering 500+ loyalty programs with its best-in-class loyalty technology platform and expert services. Founded in 2012, Capillary has a strong global presence across the United States, Asia, Europe, and the Middle East, working with 400+ brands like Tata, PUMA, Shell, Petron, Domino’s…

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Capillary’s 2024 Loyalty Expo Session: What are a few key takeaways? 1:59

5M ago1:59

1:59

Send us a text Capillary Technologies is a managed SaaS solution powering 500+ loyalty programs with its best-in-class loyalty technology platform and expert services. Founded in 2012, Capillary has a strong global presence across the United States, Asia, Europe, and the Middle East, working with 400+ brands like Tata, PUMA, Shell, Petron, Domino’s…

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Interview with Jeff Wetzler, Co-CEO of Transcend 33:15

5M ago33:15

33:15

Today I am joined by Jeff Wetzler, Co-CEO of Transcend, and the author of ASK: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs in Leadership and Life.By Scott Amyx

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Loyalty360 Loyalty Live | Bill Schneider, SheerID 20:59

5M ago20:59

20:59

Send us a text SheerID is an identity verification company serving commerce brands and working with globally recognized names like Walmart, Target, Nike, T-Mobile, AT&T, Spotify, and YouTube. The SheerID verification platform is built on a foundation of 200K+ authoritative data sources, which power instant consumer verification, establishing whethe…

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Building Customer Loyalty Throughout the Journey feat. Brightline Trains CTO Kevin McAuliffe 57:08

5M ago57:08

57:08

On the heels of Adobe Summit, we’re joined by Brightline Chief Technology and Digital Innovation Officer Kevin McAuliffe as he and Billie dive deep into brand loyalty, building trust, technology innovation, and what it means to be a leader today. Brightline partnered with WillowTree to achieve its vision of fully modernizing train travel. Tapping i…

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Loyalty360 Loyalty Live | David Hamel, nventive 20:54

5M ago20:54

20:54

Send us a text With a clientele spanning across the U.S. and Canada, nventive specializes in crafting impactful mobile, web applications, and software solutions that increase engagement and enhance the user experience for brands. From strategy to delivery, nventive’s approach seamlessly blends creativity, technology, and strategic thinking. The cor…

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Interview with Marit Rødevand, CEO of Strise 26:37

5M ago26:37

26:37

Strise offers an end-to-end AML Automation Cloud that addresses both the data and workflow problems, and by doing so, Strise contributes to a more streamlined, effective, and error-free AML process for regulated companies.By Scott Amyx

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Interview with Dan Harden, CEO of Whipsaw 37:44

5M ago37:44

37:44

A product design and experience innovation company.By Scott Amyx

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