Loyalty360 Loyalty Live | Steven Douglas, Addtowallet

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Addtowallet.io offers a mobile wallet marketing platform that lets brands create, manage, and distribute digital offers and pass them on to Apple Wallet and Google Pay. Traditional coupons, loyalty cards, gift cards, and event tickets can be made visible and accessible to customers no matter where they are—dynamically updated in real-time and tracked from inception to intent-to-purchase to redemption.
After the Addtowallet platform was built, the company realized that there were not many marketers active in the digital wallet channel. The company saw an opportunity for marketers and brands to start learning about the technology as the team at Addtowallet believes the digital wallet channel is the next place for marketers to focus.
Mark Johnson, CEO of Loyalty360, spoke with Steven Douglas, Founder and CEO at Addtowallet, about how the wallet channel offers marketers the opportunity to personalize loyalty efforts and how customers’ interactions with coupons in their digital wallets can reveal an intention to buy.
Watch the full interview here: https://www.youtube.com/live/Pf5HRlPoMJ0?si=kOjYh7GZqWdwBozq
Read the article on Loyalty360 here: https://loyalty360.org/content-gallery/daily-news/loyalty-live-addtowallet-on-how-brand-marketers-can-harness-the-power-of-digital-wallets

Chapters

1. Loyalty360 Loyalty Live | Steven Douglas, Addtowallet (00:00:00)

2. Enhancing Customer Loyalty Through Digital Wallets (00:00:04)

3. Future Opportunities in Customer Loyalty (00:09:32)