Building Customer Loyalty Throughout the Journey feat. Brightline Trains CTO Kevin McAuliffe

Room For Growth

On the heels of Adobe Summit, we’re joined by Brightline Chief Technology and Digital Innovation Officer Kevin McAuliffe as he and Billie dive deep into brand loyalty, building trust, technology innovation, and what it means to be a leader today.

Brightline partnered with WillowTree to achieve its vision of fully modernizing train travel. Tapping into our end-to-end suite of capabilities, WillowTree teams delivered a revamped website, native apps (iOS and Android), kiosks, digital signage, and a digital marketing engine fueled by Adobe Experience Cloud.

By prioritizing guest experience and agility, the high-speed private rail service is delighting travelers with a best-in-class, omnichannel digital experience worthy of Brightline’s premium brand. Our host and guest explore some of the integrated experiences that have launched across Brightline’s digital platforms, improving travel experiences at every step of the journey — from pre-booking to post-arrival.

Additional Resources

TOPICS DISCUSSED

• Building loyalty by meeting your users where they are, even amid ongoing tech stack evolution
• Activating technology, people, and processes to inform and encourage decision-makers
• Evolving MVPs through data and feedback to enable controllable, scalable changes

KEEP THE GROWTH GOING

• Read our case study on How Brightline High-Speed Rail Increased Ridership & Revenue
• Explore Kevin’s Adobe Summit 2024 keynote, presented with WillowTree Chief Marketing Services Officer Mike Colombo: Breaking Down Silos to Deliver an End-to-End Customer Experience
• Connect with Kevin McAuliffe on LinkedIn
• Follow Billie Loewen on LinkedIn