The Power of Social Proof and Data-Driven Decisions - Kate Cannova

The Ecommerce Insights Show

In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. Kate is responsible for making sure WheelerShip achieves their goals of providing affordable and quality solutions to drivers that get them back on the road, fast.

We talk about the biggest challenges they’ve faced including how they navigated the lockdown and the supply chain issues caused by the pandemic. Kate also shares the importance of data and how it helps her team make the right business decisions.

In this episode, you'll learn about things like:

• How WheelerShip navigated the challenges brought on by the pandemic
• Why data is crucial in decision-making and inventory management
• How to manage your products on different platforms or channels
• Why social proof works and how it can help when you have new customers

So, if you're interested in learning about data-driven decision-making, avoiding channel conflict, and the power of social proof when it comes to getting new customers to trust you, then this episode is for you.

Learn more and Kate and her resources here:

• Connect with Kate on LinkedIn
• Reach out to her via email

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to [e-mail]. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.