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Where Should I Spend My Marketing Dollars?
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Marketeer Mastermind Podcast
Season 02 Episode 02
Where Should I Spend My Marketing Dollars?
You might have a marketing budget but still find it a challenge deciding on which platform to focus your marketing efforts. Jenn Mangum joins us in today’s podcast as we guide you on the best way to spend your marketing dollars.
Where is Your Audience?
Are your customers on social media sites like Instagram and Facebook, or are they likely to search for your services on Google and Bing? Mack shares with us the importance of focusing on the platform where your audience is.
Besides, focus on your existing clients. Find out if your customers have new needs and find a way of meeting their needs. At times we put too much emphasis on acquisition of clients and forget to serve our customers satisfactorily once we have them on board.
A Guide to Email Marketing
Discover why email marketing is a great place to start your marketing campaign. What email platform you can use for your email marketing plus if it’s better to use one or two email platforms.
We also discuss the need to diversify your email list. For instance, have your current clients whom you can upsell to, on one email list and a general email list to recruit new clients. You’ll also want to send out your emails constantly and have your emails professionally written for the highest quality content to send to your followers.
Using Lead Magnets
Lead magnets are an effective way of growing your mailing list. We discuss how to go about setting up lead magnets and thereafter creating a drip campaign to automatically send out emails. We also share how to integrate landing pages in your email marketing campaign.
Google My Business Articles
Lynn shares with us her personal experience on how posting articles on Google My Business is bringing a lot of traffic to websites. Get to know why posting regularly on Google My Business is a good way to spend your marketing dollars
Connect with Jenn
Visit Jenn’s store Spruce Your Home in Midway
Celebrate Christmas all year around at Kringles Midway
Watch Mistletoe Mixup on Amazon Prime and see Jenn’s stores featured in this show!
Podcast Resources
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Subscribe to Write For You Content Creation on YouTube
Join Marketeers Mastermind Today!
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