show episodes
 
Business Success Tips is a humorous and insightful look into the worldof running your own business. Inbetween fits of laughter, show hosts Paul Sanneman, Sean Daily, Lee Strong, Steve Chipman, and JC Sanneman and their guestsdiscuss what it takes to have a start up and run a successful business, and leaveyour day job behind forever. BST helps listeners make more money in less timeand have more fun doing it. The show hosts are a group of entrepreneursand business consultants who have gone thr ...
 
Entrepreneur Abundance System (EAS) is a video podcast show for owners, managers, and marketers of a small business. Its host, Dr. Betsy Kruger, has guided thousands to work less yet profit more in their startup. Betsy releases new episodes on Tuesdays and Thursdays at noon. Each 3-minute episode reveals new ways to profit from the 80/20 rule. Step-by-step your business will focus on top customers, use effective marketing strategies, and spark your profits.
 
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show series
 
What are the 12 strategic marketing decisions? Episode 80 summarizes them and motivates you to jump into action. Learn more ways to magnify your profits by becoming a Premium Member.
 
How can you concentrate your resources? Episode 79 of the Entrepreneur Abundance System reviews the ways. Learn more ways to magnify your profits by becoming a Premium Member.
 
How can you act on your strategic decisions? Episode 78 of the Entrepreneur Abundance System motivates you to target key prospects, reward the best, and concentrate resources on serving the most profitable customers. Learn practical ways to magnify your profits by becoming a Premium Member.
 
How can I put strategies into action? Episode 77 of Entrepreneur Abundance System conveys how to make product, price, place, and promotion decisions. Learn practical ways to magnify your profits by becoming a Premium Member.
 
What strategic decisions will magnify the profits of your business? Episode 76 of Entrepreneur Abundance System guides decisions about SWOT analysis -- your strengths, weaknesses, opportunities, and threats. Learn practical ways to maagnify your profits by becoming a Premium Member.
 
What is the cost of losing an opportunity? It's the profits you would have earned from acting on it. Episode 75 explains that business is biased against acting on opportunities. Learn practical ways to magnify your profits by becoming a Premium Member.
 
Should you be a miser? Just like Jesus, Aesop admonishes misers and encourages you to profit from your wealth. Episode 74 of the Entrepreneur Abundance System motivates you to benefit your customers, employees, and yourself by using your wealth for good. Learn practical ways to magnify your profits by becoming a Premium Member.…
 
Is wealth good or evil? One of the parables by Jesus encourages you to use your talents to create wealth. Episode 73 of the Entrepreneur Abundance System reminds us the Golden Rule teaches you to serve others. I believe wealth measures your service to others. Learn practical ways to magnify your profits by becoming a Premium Member.…
 
How can your business reward key customers and discourage others? Episode 72 of the Entrepreneur Abundance System helps you stratify your customers service policies. Learn practical ways to magnify your profits as a Premium Member.
 
Do you want to magnify your sales more than 4-fold? Episode 71 of the Entrepreneur Abundance System explains exactly how. Learn practical ways to magnify your profits by becoming a Premium Member.
 
Do 20% of complainers make 80% of the complaints? Episode 70 of the Entrepreneur Abundance System confirms this is true in both large and small businesses. Learn practical ways to magnify your profits by becoming a Premium Member.
 
How much havoc do complainers cause? Episode 69 of the Entrepreneur Abundance System reveals now the 80/20 rule works in reverse. Learn practical ways to magnify your profits by becoming a Premium Member.
 
Should you reward key customers and neglect complainers? Yes! Episode 68 of the Entrepreneur Abundance System reveals what Aesop advises on the topic. Learn practical ways to magnify your profits by becoming a Premium Member.
 
Should you treat customers equally? No, you should neglect your complainers since a competitor can better satisfy their needs. Then you can specialize in serving your most profitable customers. Episode 67 of the Entrepreneur Abundance System gives a practical example. Learn practical ways to magnify your profits by becoming a Premium Member.…
 
What steps will magnify your profits? Episode 66 of the Entrepreneur Abundance System gives a practical example. Step one is to identify your most profitable customers. Step two is to target others just like them. Step three is to convert them into highly profitable new customers. Learn practical ways to magnify your profits by becoming a Premi ...…
 
Can you clone your most profitable business clients? A list house like InfoUSA helps you target prospects just like them. Episode 65 of the Entrepreneur Abundance System gives several examples. Learn practical ways to magnify your profits by becoming a Premium Member.
 
Do you want to use a list house to target your best prospects? Episode 64 of the Entrepreneur Abundance System explains many ways Emery-Riddle Aeronautical University can use InfoUSA. Learn practical ways to magnify your profits by becoming a Premium Member.
 
Do you want a list of your best prospects? Episode 63 of the Entrepreneur Abundance System explains how to use a list house to clone your most profitable customers. Then you can target prospects with the same demographic and psychographic traits and buying behavior. You can magnify your profits by becoming a Premium Member.…
 
Do you know who your best prospects are? Episode 62 of the Entrepreneur Abundance System explains how to distinguish your most profitable customers from others so you can better target your key prospects. Distinguish their demographic and psychographic traits and their buying behavior. You can magnify your profits by becoming a Premium Member.…
 
How do you identify which prospects to target? Episode 61 of the Entrepreneur Abundance System tells step-by-step how to identify your most profitable customers and then target prospects just like them. You can magnify your profits by becoming a Premium Member.
 
How do you target the best prospects? Episode 60 of the Entrepreneur Abundance System contrasts two linen services. The one that focused on its dinosaurs was purchased by the one that targeted key prospects just like its highly profitable customers. Likewise, you can magnify your profits by becoming a Premium Member.…
 
Are your marketing decisions worthless? Yes! They are worthless unless you take actions. Episode 59 of the Entrepreneur Abundance System shows how to convert key prospects into highly profitable customers, increase customer loyalty and decrease complaints, obtain a better return on its investment, and use project management. Magnify your profit ...…
 
Would you like to make wise decisions about product, price, place, and promotion? Learn from Episode 58 of the Entrepreneur Abundance System how to get results from these decisions in your marketing toolbox. Magnify your profits by becoming a Premium Member.
 
Would you like to build a following like Saturn did? Episode 57 of the Entrepreneur Abundance System shows how Saturn built a following. Hal Riney created empathetic promotions that moved prospects to buy a Saturn car. Magnify your profits by becoming a Premium Member.
 
Do you know how to move your prospects through each stage of their purchase decision? Episode 56 of the Entrepreneur Abundance System suggests questions to ask your key customers. Learn how to promote to your prospects so they progress toward purchasing from your business. Magnify your profits by becoming a Premium Member.…
 
Do you want to get prospects to buy from you? Episode 55 of the Entrepreneur Abundance System clarifies and provides an example of the five steps of a purchase decision: awareness, consideration, evaluation, decision-making, and time of the purchase. Magnify your profits by becoming a Premium Member.…
 
Episode 54 of the Entrepreneur Abundance System encourages you to ask some of your key customers why they are loyal heavy users of your business. Their responses reveal what motivates prospects to buy from your business and how to create empathetic promotions that convert prospects into key customers. Magnify your profits by becoming a Premium ...…
 
Episode 53 of the Entrepreneur Abundance System reveals that Aesop believes entrepreneurs are their own trumpeters. Instead of bragging about your business, promote how your products and services provide lasting value to your key customers. Magnify your profits by becoming a Premium Member.
 
Episode 52 of the Entrepreneur Abundance System convinced you to avoid haggling over price. Set the price by researching how much your key customers value your products and services. Magnify your profits by becoming a Premium Member.
 
Episode 51 of the Entrepreneur Abundance System demonstrates price skimming with Sea-Doo's lines of personal watercraft. The steps in price skimming are to add value to the most profitable line, to increase its price, and to discontinue lines that tarnish its reputation. Magnify your profits by becoming a Premium Member.…
 
Episode 50 of the Entrepreneur Abundance System discusses three pricing strategies and encourages you to compete on value, not price, and to replace lost customers with highly profitable new customers. Magnify your profits by becoming a Premium Member.
 
Episode 49 of the Entrepreneur Abundance System warns you about the dangers of pricing too low or too high. Just like in Goldilocks and the Three Bears, discover how to price your products and services just right. Magnify your profits by becoming a Premium Member.
 
Episode 48 of the Entrepreneur Abundance System helps you add value to your products and services. What do your key customers really value? Magnify your profits by becoming a Premium Member.
 
Episode 47 of the Entrepreneur Abundance System motivates you to discover how your key customers value your products and services. Does your business fulfill, maintain, or relieve them? Magnify your profits by becoming a Premium Member.
 
Episode 46 of the Entrepreneur Abundance System encourages you to use delivery systems that delight your key customers. Just like franchises, you must train, manage, and regulate your business to consistently deliver what your key customers want. Magnify your profits by becoming a Premium Member.
 
Episode 45 of the Entrepreneur Abundance System explains step-by-step how to become a millionaire by treating prospects with respectful empathy. As a result, they sign the contract without seeing a sample nor knowing its terms, and agree to provide referrals. Magnify your profits by becoming a Premium Member.…
 
Episode 44 of the Entrepreneur Abundance System contrasts what customers value in a delivery system. Keep the distribution channels that consistently delight your key customers and prune the other outlets. Spark your profits by becoming a Premium Member.
 
Episode 43 of the Entrepreneur Abundance System guides you to discover how to delight your key customers. Consistently delight them and your business will win customer loyalty. Spark your profits by becoming a Premium Member.
 
Episode 42 of the Entrepreneur Abundance System encourages you to innovate in your distribution system. For example, Rooms-To-Go solves the problems of customers by offering a broad assortment, low prices, and fast delivery. Spark your profits by becoming a Premium Member.
 
Episode 41 of the Entrepreneur Abundance System reviews the first five steps in your marketing plan. These decisions are to focus on quality, describe key customers, compete on strength, delegate weaknesses, and offer treasures. Spark your profits by becoming a Premium Member.
 
Episode 40 of the Entrepreneur Abundance System motivates you to focus on your top producing inputs. If marketing students with few resources can start up a profitable business, so can you. Spark byour profits by becoming a Premium Member.
 
Episode 39 of the Entrepreneur Abundance System gives an example of why your business should prune product lines that dilute the brand image of its most profitable line. You can spark your profits by becoming a Premium Member.
 
Episode 38 of the Entrepreneur Abundance System presents three easy ways to prune products and services -- prioritizing functions, eliminating options, and simplifying the process. You can spark your profits by becoming a Premium Member.
 
Episode 37 of the Entrepreneur Abundance System convinces you to discontinue your less profitable products and services. Just like lilac trees bloom more abundantly after pruning, your business will prosper more abundantly after pruning its less profitable items. You can spark your profits by becoming a Premium Member.…
 
Episode 36 of the Entrepreneur Abundance System explains why you can profit more by offering less. The 80/20 rule predicts the top 20% of your products and services will generate 80% of your profits. Thus, your business should offer these items, discontinue other items, and develop new items your key customers desire. You can spark your profits ...…
 
Episode 35 of the Entrepreneur Abundance System encourages you to offer different strokes for different folks. For example, Kimberly-Clark considered its plastic felt to be worthless as a household fabric, but a Chinese company recognized its value as cheap thermal insulation. Spark your profits by becoming a Premium Member.…
 
Episode 34 of the Entrepreneur Abundance System reviews types of competition, growth strategies, product positioning, and the product life cycle. Be sure to offer exactly what your target market desires, without compromising. Spark your profits by becoming a Premium Member.
 
Episode 33 of the Entrepreneur Abundance System contrasts the uncontrollable and controllable aspects of marketing. You can control the four Ps of the marketing mix: Product, Price, Place, and Promotion. Learn to spark your profits with controllable marketing decisions by becoming a Premium Member.
 
Episode 32 of the Entrepreneur Abundance System reviews the first section of your marketing plan. SWOT Analysis considers the uncontrollable aspects of your business: Flip a problem into an Opportunity, target customers that remain despite Threats, specialize in your Strengths, and Let suppliers compensate for your Weaknesses. Apply SWOT Analys ...…
 
Episode 31 of the Entrepreneur Abundance System confirms the 80/20 rule is a universal law of nature. Vilfredo Pareto discovered how the quality of inputs predicts their results. You can profit from the 80/20 rule by becoming a Premium Member.
 
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