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How Sheets & Giggles Embraces the Unscalable & Fosters Genuine Connection with Customers - with Frank Dorval, VP of Marketing
Manage episode 348484911 series 3421571
Content provided by Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode 4: How Sheets & Giggles Embraces the Unscalable & Fosters Genuine Customer Connections
The fourth episode of Show Me Your Tech Stack features Frank Dorval, VP of Marketing for Sheets & Giggles, a sustainable bedding and mattress brand that just wants to have fun with it.
In this interview, Frank covers the art of being punny in marketing, why scalability isn’t necessarily the end goal, and how a small team can do big things when they’re genuinely trying to build a connection with every customer.
Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world!
Check out Sheets & Giggles website here: https://www.sheetsgiggles.com
Tools mentioned include:
-Asana: https://asana.com/
-Aftersell: https://apps.shopify.com/aftersell/
-Smile.io: https://smile.io/
-Klaviyo: https://www.klaviyo.com/
-Gorgias: https://www.gorgias.com/
-Loop: https://www.loopreturns.com/
-GRIN: https://grin.co/
-Justuno: https://www.justuno.com/
Follow Erik on LinkedIn: https://hubs.li/Q01qN-FC0
Follow Frank on Linkedin: https://www.linkedin.com/in/frankdorval
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