The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel opti ...
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Show Me Your Tech Stack is your new favorite marketing podcast! Hosted by Erik Christiansen, CEO & Co-Founder of Justuno, he asks DTC merchants to pop the hood on what apps are in their tech stack to help others grow their businesses. You'll hear from breakthrough, thriving, and well-known brands about what apps they use together, what they look at when evaluating tech, & the highs (and lows) of marketing. Follow the Show Me Your Tech Stack podcast to learn about the tools powering the best ...
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Join Max Thilén as he sets out to learn from leaders and innovators around the globe across a range of disciplines. In each episode, guests share the tactics and insights that helped them reach escape velocity and the experiences they’ve had along the way.
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How AI Changed SEO Forever (And How to Win in 2024) with Jimmy Park
49:22
49:22
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Jimmy Park is an SEO expert who co-founded and scaled his agency, Techwood Consulting, before exiting in a sale to Acadia, one of the top performance marketing agencies in the United States. In this episode, Jimmy and Max tackle the internet's most pressing SEO questions ranging from the impact of AI on SEO to actionable strategies for navigating a…
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Revving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan Anastacio
46:33
46:33
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46:33
In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes guests John Gillie, Founder & CEO of TruckTractorTrailer.com (TTT), and Allan Anastacio, Head of Sales & Sales Operations at TTT. From traditional to digital, John and Allan take us into the world of conversion marketing within the trucking industry. They discuss the uniqu…
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Lessons From Building a 150 Million-Dollar Ad Machine with Bruce Tannenholz
55:27
55:27
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Bruce Tannenholz has spent 10s of millions on digital ads and driven hundreds of millions in revenue. This episode dives into the critical, yet often overlooked, elements behind companies that are successful in acquiring customers through paid advertising, going beyond just "running ads." Bruce, a seasoned marketing and sales leader, shares his jou…
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How a Scientist Boosted Typeform’s ARR by $8 Million Dollars
42:14
42:14
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42:14
Ignasi Buch Mundó drove $8 million dollars in ARR at Typeform through pricing and packaging. Today, Ignasi is a principal product manager at Happy Scribe. Previously, he led product-growth strategy for companies like Typeform and Pitch. Before tech, Ignasi was a biotechnologist with a specialization in computational biophysics. With that foundation…
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Tinder, AI, and Scaling a Startup to 2MM ARR in 14 Months with Anis Bennaceur
41:51
41:51
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41:51
Anis Bennaceur is the CEO and Co-Founder of Attention. In this episode, Anis breaks down his unconventional growth tactics, sharing what he learned from being an early employee at Tinder focused on growth, bootstrapping his first startup, and building his latest venture, Attention, to $2M ARR in just one year. Show notes: - (00:00) Introduction (01…
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What’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonald
33:38
33:38
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In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of The Good, and author of "Behind the Click". Erik and Jon discuss digital experience optimization and e-commerce sales conversion strategies. They also highlight ethical marketing practices, understanding consumer psychology and be…
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Scaling to 8,000 Members & Millions in Revenue with For Them's Kylo Freeman
52:11
52:11
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Kylo Freeman is the CEO and founder of For Them. For Them produces chest binders for the trans and non-binary community but Kylo’s mission goes beyond their product. At For Them, Kylo and their team are working to build a supportive ecosystem around their customers. This episode explores Kylo’s unique approach to entrepreneurship, balancing a deep …
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Cartier Legacy to Lab Diamonds: Disrupting Designer Jewelry with Jean Dousset
59:57
59:57
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59:57
Jean Dousset, noted jewelry designer and descendant of Louis Cartier joins Max on the pod. Jean Dousset’s namesake brand creates custom pieces for high-profile clients, including Eva Longoria and Paris Hilton. Dousset also pioneered the use of lab-grown diamonds in fine jewelry, making stones of the best cut and clarity available to a wider range o…
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The Secret to Growth Marketing for Early Stage Startups with Matias Ketonen
1:01:53
1:01:53
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Matias has led growth at Typeform, Pitch, Cello and other successful startups. In this episode, Max and Matias talk about how to decide which marketing levers to pull when you’re in the early stages and discuss the art of scaling product-led growth and building out the ideal team for a PLG motion. They dive deep into an effective strategy for build…
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Scaling from $1M to $100M ARR: Lessons from a Marketing VP
42:09
42:09
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42:09
Max sits down with Charlie Liang, VP of Marketing at Kula and former Head of Demand Gen at Lattice. Charlie, a SaaS marketing expert with over a decade of experience, shares what he’s learned helping companies scale from 1 million dollars in annual recurring revenue to 100mm in ARR and beyond. Max and Charlie talked about poker math and how to appl…
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Landing HBO & Building a Global Tech Powerhouse from Finland with Reaktor's Mikael Kopteff
56:08
56:08
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56:08
Max sits down with Mikael Kopteff, CTO at Reaktor. Reaktor is a global technology consultancy that builds digital products for some of the worlds top companies. Their clients include HBO, Virgin Atlantic, Adidas, Metso, Rovio, the Finnish Defense Forces, and more. Since landing a contract with HBO in 2013, Reaktor has grown into a sector leader wit…
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eCommerce Conversion Secrets with Erik Christiansen, CEO of Justuno
55:33
55:33
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55:33
Max sits down with Erik Christiansen, CEO and co-founder of Justuno. Justuno was born from an idea Erik and his co-founder had while running the e-commerce store for Sierra Snowboards: users who left the site and Googled "Sierra Snowboard Coupon Code" would come back and have a sales conversion rate between 8% to 12%. That insight led them to ask t…
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$1,000 To Millions: The Salesflow Growth Story
1:22:45
1:22:45
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Max sits down with Besnik Vrellaku, CEO, and Chintan Maisuria, COO, of Salesflow. Salesflow is a business that helps B2B companies generate leads and automate quality outreach. By balancing research and testing in both acquisition and retention phases, Besnik and Chintan make prescient decisions. Their well-timed growth strategies turned a scrappy…
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Cracking $1M ARR: Growth Secrets from Y Combinator-Backed Warmly
1:11:25
1:11:25
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Max sits down with Derek Jackson, Head of Marketing at Warmly. Derek’s brand-building strategy combines a strong bias to action with careful attention to feedback. He walks Max through the process of cultivating a brand reputation. With a clear marketing thesis and an iterative approach to branding, Warmly keeps an eye to future growth in the B2B S…
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Idea to Launch: Nicholas Thorne on Starting Your Next Business and Audos
1:35:18
1:35:18
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Max sits down with Nicholas Thorne, General Partner at PreHype and co-founder of Audos. They dive deep into the world of entrepreneurship, exploring PreHype's unique approach to helping experienced founders find and validate their next big idea. Nicholas shares his insights on the importance of customer validation, rapid experimentation, and how AI…
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How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald
43:46
43:46
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43:46
In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of the good, and author of "Behind the Click". Erik and Jon delve into consumer psychology and the psychological principles that shape our online decisions and how they impact a company's digital presence. They also discuss the digit…
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Join Max Thilén as he sets out to learn from leaders and innovators around the globe across a range of disciplines. In each episode, guests share the tactics and insights that helped them reach escape velocity and what they’ve learned along the way.By Opascope
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The Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California Cowboy
32:58
32:58
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In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Drew Clark CEO, Founder, and Director at California Cowboy. Drew opened up about the rollercoaster ride of running a retail business, especially with the crumbling of the digital and seismic shifts in e-commerce. From website redesigns, site speed, and content creation t…
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The Future of Online Retail: How Shopify is Transforming the Brand Experience With Guest Brian Peters Head of Platform Partnerships at Shopify
53:19
53:19
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53:19
In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, is joined by Travis Logan, Co-Founder & CTO of Justuno, and this week's guest Brian Peters, Head of Platform Partnerships at Shopify. The conversation kicks off by looking at the most talked about statistic from Brain's presentation at the Shopify Enterprise Partner Summit…
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The Foundation of Great Conversion Is Incredible Customer Experience With Guest Alex Courselle, Found & CEO at KARL Mission
38:24
38:24
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38:24
In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Alex Courselle, Founder and CEO of KARL Mission a conversion rate optimization (CRO) agency. With over a decade of experience in CRO, Alex shared some invaluable insights that are relevant as we approach the holiday season. Alex discusses the science behind unlo…
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The Power of Direct Mail in E-commerce: An Overlooked Marketing Channel with Drew Sanocki, Founder of PostPilot
38:22
38:22
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38:22
In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Drew Sanocki, Founder of PostPilot. Drew has an extensive background in retail and shares his insights on how direct mail can be a game-changer for e-commerce businesses and explains the features of PostPilot, including segmentation, automation, remarketing, ret…
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Everything You Wanted to Know About the Shopify App Ecosystem with Blair Beckwith, head of Ecommerce at Tidio and Founder at Railspur
1:15:31
1:15:31
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In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Blair Beckwith, head of E-commerce at Tidio and Founder at Railspur. Erik and Blair, with their combined experience of 20 years in the Shopify ecosystem, discuss their experiences and reflect on the changes in the Shopify app store over the past 10 years and what's yet t…
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How to Create a Customer-Centric Fully Omnichannel Brand from Online to In-store - with Kyle Brucculeri VP of E-commerce at Gorjana
46:15
46:15
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46:15
In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Kyle Brucculeri VP of E-commerce at Gorjana. Kyle highlighted the need for businesses to own their first-party data, moving away from reliance on third-party pixels like Facebook. Kyle also emphasizes the importance of understanding user needs and providing clarity in th…
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The Pursuit of Growth and Customer Connection in E-Commerce Digital Marketing - with Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter
34:57
34:57
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34:57
In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter to talk about their MarTech stack and customer retention strategies. Matthew shares his approach to building a strategy, …
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Strategies and Challenges Behind Managing Multiple E-Commerce Brands and Channels - with Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands
49:24
49:24
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49:24
In this episode of The Conversion Show podcast, Erik Christiansen interviews Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands (Shop Melissa and Shop Ipanema). Mona shares her insights on conversion marketing, focusing on return on ad spend (ROAS) and analyzing sales conversions, as well as the importance of leve…
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Building Powerful Seeds: A Roadmap For Zero & First-Party Data - with Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired
51:12
51:12
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51:12
In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired discuss the important of investing in zero and first-party data to optimize every facet of your marketing efforts. Rita and Erik talk through: The importance of using data effectively, not just collecting it. Provi…
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Unleashing the Power of Storytelling: Leveraging Brand Identity for Conversion - with John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media
45:20
45:20
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45:20
In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media discuss the importance of trust in conversion and how investing in brand identity can make it easier to convince customers to purchase. Erik and John talk through: the importance of storytelling and i…
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The Formula One Approach to Scaling Revenue and Profitability Through Conversion Optimization - with Allen Burt, Founder & CEO at Blue Stout
42:07
42:07
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42:07
In this episode of "The Conversion Show" podcast, Erik sits down with Allen Burt, Founder & CEO of Blue Stout, a Shopify Plus partner that helps DTC brands drive more conversions and revenue without spending more on ads. Erik & Allen talk discuss the importance of understanding the audience and their emotional and logical decision-making processes,…
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DTC Digital Marketing Strategy: Constant Testing & Optimization - with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate
42:45
42:45
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42:45
In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate, a unique, disposable dinnerware brand. The conversation revolves around the role of digital marketers and e-commerce managers i…
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Sustainable Growth: How to Build a Successful E-Commerce Business on a Bootstrap Budget - with Tyler "Sully" Sullivan, Founder of BombTech Golf
41:08
41:08
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41:08
In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews Tyler "Sully" Sullivan, entrepreneur and founder of BombTech Golf. The conversation revolves around building a successful e-commerce business by prioritizing customer experience, building trust, and investing in sustainable growth. Sully s…
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Connecting Online and Offline Customer Experiences - with CJ DeGuara of EBOOST
39:11
39:11
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39:11
In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews CJ DeGuara, Marketing Strategist and E-commerce manager at EBOOST, a leading healthy energy drink company. They discuss various e-commerce tools, marketing strategies, and the importance of building customer-centric businesses - online and…
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Creating Memorable Website Experiences - with Ashley Scorpio, SVP Revenue at Levitate Foundry
47:41
47:41
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47:41
In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and co-founder of Justuno, hosts Ashley Scorpio, SVP of Revenue at Levitate Foundry, as a guest to discuss current trends in conversion marketing. They cover various topics, including sustainability and eco-friendly initiatives in e-commerce, customer experience, optimization …
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Maximizing Sales through Customer Experience - with John Roman, CEO @ BattlBox + Carnivore Club
43:53
43:53
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In this episode, Erik discusses retail and consumer behavior with John Roman, CEO @ BattlBox + Carnivore Club. John talks through his vast experience in sales, retail, commerce, and subscription. Erik and John explore: different strategies for improving the customer experience and increasing sales John's experience with BattlBox, a subscription ser…
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The Art of Being Punny in Marketing - with Frank Dorval, CMO at Sheets & Giggles [Crossover Episode]
53:25
53:25
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53:25
In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Frank Dorval, CMO (then VP of Marketing) at Sheets and Giggles, a sustainable bedding and mattress brand. According to Frank, it all comes down to creating a positive customer experience and building g…
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Winning the E-commerce Game: The Power of Personalization - with Ashland Stansbury, founder and CEO of Because
33:34
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If you're running an e-commerce business, you know how important it is to convert site visitors into customers. But with so many options out there, how do you make your website stand out? This episode of The Conversion Show features Ashland Stansbury, founder and CEO of Because. Ashland shares her insights on personalization and how it can help inc…
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From Traffic to Profit: The Importance of Retention in Digital Marketing - With Andrew Christison, Co-Founder at Retencity
42:50
42:50
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42:50
In this episode of "The Conversion Show," Erik Christiansen, CEO and co-founder of Justuno, is joined by Andrew Christison, Co-Founder of Retencity, to discuss the three pillars of traffic, conversion, and retention in the marketing industry. Andrew emphasizes the importance of retention in generating profit for brands and discusses various strateg…
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Humanizing the Customer Experience to Drive More Conversions - with Jon MacDonald, President & Founder of The Good
42:37
42:37
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42:37
Jon MacDonald knows a thing or two about Conversions. Founder and President of The Good, an e-commerce Conversion Rate Optimization agency, and author of Opting into Optimization, Jon sits down with Erik to talk about what's missing from most e-commerce marketing strategies: humanizing the website experience. Jon and Erik talk through: The laws of …
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The Ultimate Website Conversion Optimization Strategy - with Zach Bailey, Lead Partner Strategist at Justuno
50:48
50:48
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50:48
Zach Bailey, Lead Partner Strategist at Justuno, works on website conversion optimization every single day with ecommerce brands, agencies, and various brand sites. He walks through their top questions and challenges - and how these brands are driving more email and SMS lead capture, higher conversion rates, and higher AOV. This episode is jam-pack…
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Commerce Enablement: Which Tools Create the Best Overall Customer Experience - with Derric Haynie, CEO and Co-Founder of EcommerceTech
44:55
44:55
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44:55
Derric Haynie, CEO and Co-Founder of EcommerceTech is THE person to go to for tech stack advice. You'll see why after just a few minutes of this conversation! Derric and Erik discuss all aspects of Commerce Enablement, what's hot right now in E-commerce technology, and what to think about when optimizing your tech stack for the optimal customer exp…
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How Retailers Can Replicate the Amazon Experience - with Virgil Ghik, Co-Founder at WeSupply Labs
57:40
57:40
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57:40
Erik sits down with Virgil Ghik, Co-Founder at WeSupply Labs, to talk about everyone's love-hate relationship with Amazon. How to replicate the Amazon experience for e-commerce success: Communication is key - over-communication FTW Focus on an easy shopping, checkout, delivery, and return experience 3 things your customers love that won't change (p…
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How to Write Marketing Copy that Converts - with Sarah Stockdale, Founder and CEO, Growclass
43:33
43:33
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We're talking about growth today - with a true expert in the subject, Sarah Stockdale, Founder and CEO of Growclass. Biggest takeaway: it's Not About You. Get in the mind of your customer and you'll create emails, popups, website copy that converts. Sarah shares a download on Conversion Copy, including: Her copy makeover for Canada's weighted blank…
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Setting up Cross-Border Commerce for a Better Customer Experience with Matthew Cannon, CRO of Reach
27:23
27:23
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Erik Christiansen sits down with Matthew Cannon, CRO of Reach to discuss all things cross-border commerce. Together, they cover: The intricacies of selling cross-border Internationalization, Transactions regulations, Retail Margins Various barriers merchants face (customs, tariffs, payment options, shipping rates) Website personalization and geogra…
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The State of MarTech, Partnerships, and SMYTS Host Handoff to Derek Booth, Director of Partnerships at Justuno
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28:56
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28:56
Episode 5: The State of MarTech, Partnerships, and SMYTS Host Handoff The fifth episode of Show Me Your Tech Stack is also the final of season 1. In this wrap-up episode, Erik passes the host baton to Derek Booth, Director of Partnerships & Sales at Justuno. In this interview, Erik and Derek talk through the current state of MarTech, what integrati…
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How Sheets & Giggles Embraces the Unscalable & Fosters Genuine Connection with Customers - with Frank Dorval, VP of Marketing
52:49
52:49
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Episode 4: How Sheets & Giggles Embraces the Unscalable & Fosters Genuine Customer Connections The fourth episode of Show Me Your Tech Stack features Frank Dorval, VP of Marketing for Sheets & Giggles, a sustainable bedding and mattress brand that just wants to have fun with it. In this interview, Frank covers the art of being punny in marketing, w…
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Pretty Litter’s Approach To Creating a Seamless Customer Experience - with Matthew Seifert, Senior Director of Retention & Monetization
34:10
34:10
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Episode 3: Pretty Litter’s Approach To Creating a Seamless Customer Experience The third episode of the Show Me Your Tech Stack series features Matthew Seifert, the Senior Director of Retention & Monetization at Pretty Litter, a subscription-based cat litter brand that helps you keep tabs on their health. In this interview, Matthew discusses the st…
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EBOOST’s Strategy for Building a Customer-Centric Website Experience - with CJ DeGuara, Head of E-commerce
38:25
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38:25
Episode 01: Ecomm Brands Talk MarTech Stacks - EBOOST’s Strategy for Building a Customer-Centric Experience For the first episode of the Show Me Your Tech Stack series, Erik interviews CJ DeGuara, who is in charge of e-commerce at EBOOST, a healthy energy choice for those looking to fuel busy days. In this conversation, CJ walks through how EBOOST …
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Sophistiplate’s Approach to Scaling Personalization - with Will Griffin, Digital Marketing & E-commerce Manager
42:04
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Episode 02: E-commerce Brands Talk MarTech Stacks - Sophistiplate’s Approach to Scaling Personalization The second episode of the Show Me Your Tech series features Will Griffin, the Digital Marketing & E-commerce Manager at Sophistiplate, an upscale entertaining/home goods brand. In this interview, Will walks through how Sophistiplate has used a wi…
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