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Humanizing the Customer Experience to Drive More Conversions - with Jon MacDonald, President & Founder of The Good
Manage episode 359429910 series 3452347
Content provided by Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jon MacDonald knows a thing or two about Conversions. Founder and President of The Good, an e-commerce Conversion Rate Optimization agency, and author of Opting into Optimization, Jon sits down with Erik to talk about what's missing from most e-commerce marketing strategies: humanizing the website experience.
Jon and Erik talk through:
- The laws of conversion optimization
- Why it's so hard to optimize your own site
- How to avoid disruptive website experiences
- Treating website visitors like the humans they are
- The art of retail
- The importance of identifying your ICP (ideal customer profile)
- Leveraging your customers' pain points in your optimization
- What's missing from analytics
- Adding value to drive conversions
- Why e-commerce brands focus too much on driving traffic - and not enough on converting it
Host: Erik Christiansen - https://www.linkedin.com/in/erikc/
Guest: Jon MacDonald - https://www.linkedin.com/in/jonnymac/
Justuno: https://www.justuno.com/
The Good: https://thegood.com/
28 episodes
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