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How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald
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In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of the good, and author of "Behind the Click". Erik and Jon delve into consumer psychology and the psychological principles that shape our online decisions and how they impact a company's digital presence. They also discuss the digital customer journey and the importance of understanding customer needs and decision-making processes to improve conversion rates, retention, and trust. Jon also offered a discount code for the e-book version of "Behind The Click," and shares key takeaways for busy readers.
Erik an Jon discuss:
- Understanding the customer's mindset at each phase of the buying life cycle.
- Decision fatigue and the critical role of simplifying the purchasing process.
- Building trust and ensuring customer retention through the post-purchase experience.
- Challenges of personalization and the power of segmentation and automation.
Host: Erik Christiansen, CEO of Justuno
Guest: Jon MacDonald, President & Founder of the good
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