))
Unleashing the Power of Storytelling: Leveraging Brand Identity for Conversion - with John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media
Manage episode 365520843 series 3452347
Content provided by Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media discuss the importance of trust in conversion and how investing in brand identity can make it easier to convince customers to purchase.
Erik and John talk through:
- the importance of storytelling and investing in brand, particularly for mission-driven brands
- analyzing a brand's mission and story, and how to calibrate the mission to the product
- investing in brand and customer feedback to build a community and create word-of-mouth supporters
- leveraging user-generated content (UGC) to improve brand awareness
- building touch points to give customers a better experience with the brand
- the potential of subscription services as a marketing strategy
- the importance of a holistic approach to marketing
Host: Erik Christiansen - https://www.linkedin.com/in/erikc/
Guest: John Gross - https://www.linkedin.com/in/johntgross/
Justuno: https://www.justuno.com/
Fat Earth Media: https://www.fat-earth.com/
28 episodes
Share
