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The Art of Being Punny in Marketing - with Frank Dorval, CMO at Sheets & Giggles [Crossover Episode]
Manage episode 361167683 series 3452347
Content provided by Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Frank Dorval, CMO (then VP of Marketing) at Sheets and Giggles, a sustainable bedding and mattress brand.
According to Frank, it all comes down to creating a positive customer experience and building genuine connections with customers. This means using humor and puns in their branding, personalized promotions, and surprise-and-delight tactics to make customers feel special.
Key topics discussed:
- The importance of humor and personalization in marketing
- Challenges of scaling genuine connections with customers
- Strategies for increasing website traffic and customer retention
- Experiences with influencer marketing
- Being frugal with marketing budgets
- Benefits of focusing on website conversion optimization
Host: Erik Christiansen - https://www.linkedin.com/in/erikc/
Guest: Frank Dorval - https://www.linkedin.com/in/frankdorval
Justuno: https://www.justuno.com/
Sheets & Giggles: https://sheetsgiggles.com/
Show Me Your Tech Stack: https://youtu.be/lgYx6U17bfI
28 episodes
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