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How to Write Marketing Copy that Converts - with Sarah Stockdale, Founder and CEO, Growclass
Manage episode 357538003 series 3452347
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We're talking about growth today - with a true expert in the subject, Sarah Stockdale, Founder and CEO of Growclass. Biggest takeaway: it's Not About You.
Get in the mind of your customer and you'll create emails, popups, website copy that converts.
Sarah shares a download on Conversion Copy, including:
- Her copy makeover for Canada's weighted blanket; preview - "scrolling when you wish you were sleeping?"
- Why you can only talk to one person at a time
- How to channel your inner Glinda the good witch to solve your customer's problem
- A live teardown of a retail website
- What questions to ask when writing your marketing copy
- How to place your customer back in the moment that they experienced the problem
- Opportunities to improve your onsite copy and shopping experience
- Why "buy now" buttons might not work
Host: Erik Christiansen - https://www.linkedin.com/in/erikc/
Guest: Sarah Stockdale - https://www.linkedin.com/in/sarahstockdale/
Growclass: https://www.growclass.co/
28 episodes
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